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European Prebiotics Market Diversifies Strongly Across New Application Sectors in Food and Beverage Industry, Finds Frost & Sullivan
Date:5/26/2009

s on health and nutrition in the market.

"The majority of ingredient manufacturers consider that this will strengthen the functional food ingredients market in the longer term, as it will remove less-than-optimal products from the market," remarks Dr. Cross. "As such, the outcome of the initial claim submissions under this new legislation will have a definite impact on the level of added value that scientific trials will add to a product in the functional food ingredients market."

In the market, the message promoting probiotic bacteria and prebiotic fibres is confusing in nature, and consumers find it difficult to distinguish between the two products. Thus, it is important that a clear message promoting digestive health is communicated within the marketplace so that the consumer can clearly associate a benefit to ingredient consumption.

"The market development of prebiotics as functional ingredients in Europe is currently challenged by the need for their successful registration under the Nutrition and Health Claims Legislation, expected to be finalised by 2010 and the limited consumer awareness of these ingredients, so continued marketing initiatives should address this to ensure that this is a relatively short-term limitation," says Dr. Cross. "The strong body of science behind the fructan ingredients for their functional properties, the myriad of health benefits that they can support and the increasing number of product applications strongly supports their continued impressive market growth, as consumers continue to purchase ingredients associated with functional health benefits."

Manufacturers of the non-fructan prebiotics currently are strongly focused on R&D and publishing trial publications, as well as a number of joint venture partnerships to establish technology and ingredient advancement. This is aimed at helping describe the full functionality of these ingredients and should significan
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