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European Prebiotics Market Diversifies Strongly Across New Application Sectors in Food and Beverage Industry, Finds Frost & Sullivan
Date:5/26/2009

LONDON, May 26 /PRNewswire/ -- The European prebiotics market is diversifying and expanding in both importance and value throughout the food and beverage industry, with several exciting developments in infant formula products, dairy and beverages and the expansion of prebiotic ingredients into new application sectors such as snack products and meat products.

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New prebiotic ingredients with unique functional properties are entering the prebiotics market and the importance of prebiotic fibres as opposed to general fibres is steadily increasing in market applications. The food ingredients industry remains less affected than many others despite challenging economic market conditions. Manufacturers have noticed that the driver of active health management remains the strongest, where consumers will continue to pay for functional ingredients like prebiotics as long as they can continue to clearly associate these ingredients with clear benefits to health.

The increased frequency of research results publication detailing the effects of prebiotics and the benefits possible from these ingredients should allow the formation of new manufacturing partnerships. In this way, innovative products can be developed and targeted towards health, and positive marketing initiatives can clearly demonstrate the advantages of these products in the market.

Recent analysis from Frost & Sullivan (http://www.food.frost.com) on the European Human Food and Beverage Prebiotics Market, finds that the market earned revenues of euro 295.5 million in 2008, representing a volume of 91,905 tonnes. The prebiotics market is expected to reach euro 766.9
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SOURCE Frost & Sullivan
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