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Eurofins MWG Operon launches SmartSeq -- An innovative DNA sequencing solution for premixed samples

Ebersberg, Germany, March 12th, 2013 Eurofins MWG Operon, international market leader for custom DNA sequencing services from single reads to complete sequencing projects, has launched a new prepaid solution for premixed samples in tubes: SmartSeq Kit.

Pooling together purified DNA with the appropriate sequencing primer before sending samples off is a common practice by researchers worldwide. The problem that most researchers face is securely sending the right concentrations of their samples to the sequencing facility. The SmartSeq Kit offers all the consumables to conveniently prepare and safely ship premixed samples (mixture of purified DNA with sequencing primer) to Eurofins MWG Operon's core DNA sequencing facility in Ebersberg, Germany.

SmartSeq Kits combine the advantages of the Eurofins MWG Operon online shop features including administration of kits and secure access to sequencing data.The actual ordering process is made simpler since no further order entries are necessary after one single order for a SmartSeq Kit has been placed. The SmartSeq Kit consists of 96 pre-labelled 2D matrix tubes in a pre-barcoded rack for identification, tube lids for secure sealing and a sample preparation guide.

SmartSeq gives researchers the freedom to share the kit's tubes with colleagues granting them access to the sequencing data. An entire SmartSeq Kit can be freely assigned to someone else with all the rights and data access of the kit.

Free sample bags and boxes are available to send samples using the Eurofins MWG Operon free pick-up service or any commercial postal carrier. Upon sample receipt, the sequencing results are available the very next morning in the customer's secure online account and can be retrieved for more than 100 days.

"The SmartSeq Kit is another excellent product from our marketing and IT solutions team which underlines our goal to truly improve the service we provide to our customers", says Bruno Poddevin, Eurofins Senior Vice President, Genomic Services. "We are extremely excited about the launch as we believe that SmartSeq sets a benchmark and brings tangible added value to routine lab work."

Contact: Dr. Jutta Huber
Eurofins MWG Operon

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