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Euro RSCG Life LM&P Chicago Announces New Assignment From Lansinoh

Significant New Brand assignment for LM&P Chicago

CHICAGO, Jan. 14 /PRNewswire/ -- Euro RSCG Life LM&P, a leading healthcare communications company, is proud to announce that their Chicago-based agency has been assigned agency-of-record responsibilities for Lansinoh Laboratories.

"We look forward to working with Euro RSCG Life LM&P to continue our mission to provide quality products and support to new and expectant moms and contribute to a positive and healthy overall experience during pregnancy and babies' first years," said Gary R. Downing, CEO, Lansinoh Laboratories, Inc.

Lansinoh provides products that ease the challenges of breastfeeding by applying knowledge and best practices gained through real-world experience. From BPA-free products to breast pumps and nursing pads to topical treatments, it is Lansinoh's mission to provide real solutions to encourage mothers to breastfeed their babies.

"We are excited to be selected as the agency partner for Lansinoh to create innovative communication programs that connect with their consumer," said David Paragamian, President of Euro ESCG Life LM&P. "It was an amazing year for the Euro RSCG Life LM&P Chicago office. Lansinoh marked the third new brand assignment for 2008."

About Euro RSCG Life LM&P Chicago

Euro RSCG Life LM&P Chicago is a full-service healthcare communications company that offers a high level of strategic and creative expertise backed by an unbeatable level of local market intelligence and global savvy. LM&P Chicago is a member of Euro RSCG Life, a specialized healthcare communications company comprising 44 offices in 22 countries with almost 1,000 employees. Euro RSCG Life offers its clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, interactive marketing and consulting services.

About Lansinoh

Founded by a breastfeeding mother more than 20 years ago, Lansinoh develops safe products that provide relief and comfort to millions of mothers and their babies. Lansinoh is dedicated to encouraging, supporting and providing accurate information to new mothers and mothers-to-be, as well as delivering superior products that make breastfeeding more convenient in today's busy environment. Lansinoh is headquartered in Alexandria, Virginia, and its Lansinoh Breastfeeding Collection of products includes, Lansinoh(R) Disposable Nursing Pads, Lansinoh(R) Washable Nursing Pads, Lansinoh(R) Ultra Soft Nursing Pads, Lansinoh(R) Breastmilk Storage Bags, Lansinoh(R) Sterile Cleansing Pads, Lansinoh(R) Clean & Condition Cloths(TM) for baby, as well as the popular Lansinoh(R) Brand Lanolin.

    Chantal Beaudry
    Euro RSCG Worldwide PR
    P: 212-367-6802

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