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Euro RSCG Life Broadens X2 Expertise

- Paul Velardi Joins Agency to Spearhead x2 Division -

NEW YORK, Sept. 5 /PRNewswire/ -- Euro RSCG Life, a leading healthcare communications network, announced that Paul Velardi has joined the firm as President of Euro RSCG Life x2. Euro RSCG Life x2 utilizes a strategic foundation in data combined with the strengths of multiple channels including consumer advertising, digital, managed care and medical education to provide clients with a comprehensive solution from a single company. Velardi reports directly to Douglas M. Burcin, Co-Chief Executive Officer of Euro RSCG Life North America.

"Paul is a strong addition to the already growing and diversified staff within Euro RSCG Life x2," said Doug Burcin, Co-CEO of Euro RSCG Life. "He brings many years of experience in direct marketing, CRM and digital-media application business which will be beneficial for this business unit."

With more than 20 years of agency experience, Velardi comes to Euro RSCG Life x2 from boost, inc., where he was Founder and President. He has worked with a diverse array of companies and/or brands such as Johnson & Johnson, Novartis, Time Inc., Continental Airlines, AT&T, AMEX, Dell, General Motors, HSBC and Crunch. His expertise includes solving client's marketing challenges, leading a team of professionals and partnering with numerous agencies from a wide array of marketing disciplines.

"I am thrilled to be leading such a talented and innovative agency and bringing a new, outside perspective," said Velardi. "Our goal is for Euro RSCG Life x2 to multiply expectations and to be a creative resource for account management by offering creative ways to leverage brand strategy across communication practices to deliver long-term growth for our clients' brands."

About Euro RSCG Life

Euro RSCG Life aligns the company's 44 health-focused offices in 22 countries. It creates a single network with almost 1,000 employees that offers clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, interactive marketing and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading integrated marketing communications agency that has been recognized as 2006 "Global Agency of the Year" by Advertising Age. Euro RSCG Worldwide is the largest unit of Havas, the world's fourth largest communications group.

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