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Euro RSCG Life Acquires Medicom Group to Further Strengthen Its Global and European Medical Education Offering

LONDON, July 1 /PRNewswire/ -- Euro RSCG Life, the world's largest fully integrated global health marketing and communications group, today announced the acquisition of Medicom Group, a UK-based medical communication agency.

Medicom Group, headquartered in West London, UK, has twice been named Medical Education Consultancy of the Year by Communique (2008 and 2007) as well as 2008 Marketing Consultancy of the Year by PharmaTimes.

"I am delighted to welcome Medicom Group into the Euro RSCG Worldwide network," said Michel Nakache, Euro RSCG Life Worldwide Managing Partner, upon announcing the acquisition. "This will enhance our offering for our clients and prospects in medical communications and market access at both the global and European levels. Because our strategy has been based on the creation of one single brand, Medicom Group becomes Euro RSCG Life Medicom."

Michele Raspone, CEO EMEA & ASIA, added, "This acquisition makes our strategy real and actionable. Strengthening our Med Coms offering today is key to the future of our network at the regional and country levels, and the inclusion of the Medicom Group will enhance our already compelling and customized offering. Euro RSCG Life Medicom will assume a leading role in our Med Ed offering by coordinating our regional effort and putting at the core Med Coms and Market Access."

Martin Ellis, Chairman and main shareholder of Medicom Group, concluded by saying, "Along with my managing team, I am very happy and proud to join Euro RSCG Life. We believe this gives us exciting opportunities to continue growing and makes Medicom Group a truly global brand. We will bring our knowledge, know-how and professional style in Med Coms and Market Access to better service Euro RSCG Life clients. In parallel, the new enterprise will provide existing Medicom clients with a European and worldwide perspective."

About Euro RSCG Worldwide

Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia-Pacific and Middle-East. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, New York Stock Exchange, PSA, Peugeot Citroen, Pernod Ricard, Reckitt Benckiser, sanofi-aventis, and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

About Medicom Group

Integrating medical communications across the healthcare arena to provide comprehensive, innovative and focused communication solutions, Medicom Group's experience spans numerous disease areas and ranges from pre-launch creative concepts and marketing plan development to post-launch communications. Medicom Group has twice been named Medical Education Consultancy of the Year by Communique (2008 and 2007) as well as 2008 Marketing Consultancy of the Year by PharmaTimes. The agency is renowned for its expertise in UK and international healthcare communications, from peer-review publication planning and consumer education to strategic consultancy and effective tactical implementation.

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