Eularis to Address Making the Right Research Decisi...( The Link Between Research and Decisio...),Health

The Link Between Research and Decisions on Bottom Line Return at 3rd Annual

Pharmaceutical Market Research Summit

NEW YORK and LONDON, April 21 /PRNewswire/ -- Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on Making the Right Research Decision for ROI -- The Link Between Research and Decisions on Bottom Line Return.
*(PHOTO 72dpi: Send2Press.com/mediaboom/08-0421-ABates_72dpi.jpg)

*(Photo Caption: Dr. Andree Bates, president of Eularis.)

WHO: Eularis

WHAT: Presentation on Making the Right Research Decision for ROI - The

Link Between Research and Decisions on Bottom Line Return

WHEN: 29 April 2008 at 11:45 a.m. EDT

WHERE: 3rd Annual Pharmaceutical Market Research Summit

Hyatt Regency at Penn's Landing, Philadelphia

At 11:45 a.m. on Tuesday, 29 April 2008, Dr. Bates will deliver a presentation titled, "How to Tell if You Are Making the Right Research Decision for ROI - The Link Between Research and Decisions on Bottom Line Return." Bates will challenge the conference attendees and will expose where both traditional market research and ROI can go wrong when used to guide marketing decisions return. She will also provide attendees with ideas on how to utilize market research data to provide input into ROI measurement for their marketing teams.

Bates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis. Under Bates' leadership, Eularis issued three related research reports in the past year, including:

"Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line" (http://www.pharmamarketingroi.com/),

"Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring th
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