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Eukanuba Unleashes New Free iPhone Application Providing Dog Owners With Instant Access to Dog Parks and Other Four-Legged Fun
Date:6/23/2009

OFF LEASH Launch Marks the First-Ever Mobile Dog Expert Application

DAYTON, Ohio, June 23 /PRNewswire/ -- Pioneer in premium pet care and nutrition, Eukanuba continues to innovate and meet the needs of today's active pet owner with the introduction of the Eukanuba OFF LEASH iPhone(TM) application. The industry-first mobile dog expert application is available to download free today and enables dog owners to locate the dog parks closest to them at any moment in time.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090623/LA36504)

The application is perfect for today's mobile lifestyle, iPhone users simply tap into the "Locate Me" feature and within seconds the five nearest dog parks will populate the screen, complete with a map and driving directions. In addition to finding dog parks for your pooch via the application, users can access Eukanuba TV 24-hours a day and see original content that is all-things-dog, including "Planet Puppy," "Champions and Heroes," "Eukanuba Legacy" and more.

"Eukanuba OFF LEASH makes it easier and instantaneous for on-the-go pet owners to enjoy the outdoors and be active with one of their best friends - their dog," says Dave Minifie, Eukanuba associate marketing director. "Everyone here at Eukanuba is passionate about dogs and their overall wellness and because of that, we work hard to ensure we're continually offering innovative and premium pet care products to meet the needs of our consumers."

The Eukanuba OFF LEASH iPhone application can be downloaded for free at www.Eukanuba.com. The application is available for all iPhone and iPod Touch users. OFF LEASH fans are also encouraged to share their favorite dog parks so that they are added to the evolving park database. Eukanuba will refresh the database with new dog parks every two-to-three weeks.

About P&G Pet Care

For more than 60 years, Procter & Gamble Pet Care (NYSE: PG), the maker of Iams and Eukanuba has enhanced the well-being of dogs and cats by providing world-class quality foods and pet-care products. To learn more about Eukanuba or general pet care and nutrition information, call the Eukanuba Pet Experts at (800) 423-6036. You can also visit us on the Web at www.eukanuba.com or www.iams.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

    CONTACT:
    Heather Wilkins
    PainePR for Eukanuba
    (949) 809-6766
    hwilkins@painepr.com


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SOURCE Eukanuba
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