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Etavonni Products and FrozenPeaz Hot and Cold Packs Show Entrepreneurialism in America is not Dead
Date:1/31/2013

p://frozenpeaz.com/2012/11/ice-packs-gel-packs-good-bye/" title="Say good-bye to ice and gel packs - hello to FrozenPeaz (frozen peas)" onclick="linkClick(this.href)">gel pack, ice, or a bag of frozen peas. “As I threw away yet another mushy bag of peas, the light-bulb came on. There has to be a way to combine the conform-ability of frozen peas with added benefits of reusable hot and cold packs.” If the best innovation comes out of real problems or real pain, FrozenPeaz are another shining example. Two years after her trip down the stairs and lots of kitchen counter prototypes later, FrozenPeaz are challenging the status quo of traditional options for hot and cold packs, proving that innovation is about looking beyond convention.

Related Article: Tips for aspiring kitchen counter inventors

Work Hard. Persevere. Network. Repeat.
Entrepreneurship has never been easy and it is even harder in today’s shaky fast-paced marketplace. In a recent interview about SharkTank, Mark Cuban commented that, "Everyone has ideas, most don't do the work required to get the job done." While hard work and dedication are key ingredients, Richard Branson notes in a blog post for Entrepreneur.com, that success requires a little luck as well. Arthur Blackwood, co-founder of FrozenPeaz® couldn’t agree more. “Self belief, relentless pursuit, and a little luck are the gateway towards success. We were
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