NEW YORK, April 13 /PRNewswire/ -- When the going gets tough, the tough get fitter, healthier and blasts stress. So it stands to reason that Equinox Fitness Clubs is still going strong despite these challenging economic times. On April 13, 2009 Equinox opens its second Boston location at 225 Franklin Street. The 40,000 square foot landmark building is situated in the heart of Boston's financial district.
"After making a strong entry into the Boston market on Dartmouth Street in 2007, we are truly excited about this second powerful location," says Jeffrey Weinhaus, Executive Vice President of Development for Equinox. "225 Franklin is a premiere site in a Class A building that will serve as a perfect complement to our Back Bay facility."
225 Franklin Street will provide an award-winning menu of programs and services, including a cardio area, strength training area, five fitness studios (a main studio, yoga studio, studio cycling, boxing and pilates) and the proprietary Three-Cycle Training system taught by nationally-certified personal trainers. Also consistent with its sister clubs, the Franklin Street location will offer a pro-shop, cafe/juice bar and a full service spa, as well as a full array of amenities in the locker rooms.
The design of the club was inspired by the club's interior vault and its glamorous 1970's machined door pattern and finish. Equinox has translated that sensibility of precision precious metals in a new decorative language.
"In the Equinox tradition of designing world class facilities in the prime business districts of the US; 14 Wall street in New York, 301 Pine in SF, and 200 West Monroe in Chicago, to name a few; we are excited to create another remarkable installation in one of the premier properties in Boston's financial district," says Paul Boardman, Design Consultant for Equinox. "The combination of 20 foot ceilings, 18 foot windows and its eccentric features like a 2,000 pound engraved vault door will result in one of the most remarkable interior spaces in all of downtown."
"We are continuing to institute an aggressive growth strategy not only for this year but for many years to come. To that end we are actively pursuing real estate and expansion opportunities in several markets," says Equinox CEO, Harvey Spevak.
This year despite the continuing economic downturn, the company has already opened a new club on New York City's Upper East Side, completely renovated and reopened its original flagship, its 76th street club on the Upper West Side and is set to open its second Dallas location in the fall.
Known for its innovative programming, immaculate facilities, celebrity clientele, plus its award winning-design from world famous architects (David Rockwell, Arthur Casas, Piero Lissoni and Clodagh). Equinox now has over 48 locations nationwide.
Meanwhile, Equinox expects 2010 to be another year of active expansion; so far a club is slated to open in Bethesda, MD in the spring. In addition, according to Jeffrey Weinhaus, the company is vigorously seeking further real estate opportunities in the New York metro area, Southern California, Boston, and D.C.
"For 2010, our strategy is to create eight new Equinox Fitness Clubs nationwide," says Weinhaus.
About Equinox: Since it opened its first club in 1991, Equinox has developed a total lifestyle brand that symbolizes service, value, quality, expertise, leadership, innovation, a keen eye for detail and serious results. Equinox Fitness Clubs offers an integrated assortment of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services/products, trainer certification/continuing education programs, apparel and food/juice bars. Visit equinoxfitness.com for more information.
|SOURCE Equinox Fitness Clubs|
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