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Equinox Fitness Clubs Continues National Expansion with the Opening of its Second Boston Location
Date:4/13/2009

NEW YORK, April 13 /PRNewswire/ -- When the going gets tough, the tough get fitter, healthier and blasts stress. So it stands to reason that Equinox Fitness Clubs is still going strong despite these challenging economic times. On April 13, 2009 Equinox opens its second Boston location at 225 Franklin Street. The 40,000 square foot landmark building is situated in the heart of Boston's financial district.

"After making a strong entry into the Boston market on Dartmouth Street in 2007, we are truly excited about this second powerful location," says Jeffrey Weinhaus, Executive Vice President of Development for Equinox. "225 Franklin is a premiere site in a Class A building that will serve as a perfect complement to our Back Bay facility."

225 Franklin Street will provide an award-winning menu of programs and services, including a cardio area, strength training area, five fitness studios (a main studio, yoga studio, studio cycling, boxing and pilates) and the proprietary Three-Cycle Training system taught by nationally-certified personal trainers. Also consistent with its sister clubs, the Franklin Street location will offer a pro-shop, cafe/juice bar and a full service spa, as well as a full array of amenities in the locker rooms.

The design of the club was inspired by the club's interior vault and its glamorous 1970's machined door pattern and finish. Equinox has translated that sensibility of precision precious metals in a new decorative language.

"In the Equinox tradition of designing world class facilities in the prime business districts of the US; 14 Wall street in New York, 301 Pine in SF, and 200 West Monroe in Chicago, to name a few; we are excited to create another remarkable installation in one of the premier properties in Boston's financial district," says Paul Boardman, Design Consultant for Equinox. "The combination of 20 foot ceilings, 18 foot windows and its eccentric fe
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SOURCE Equinox Fitness Clubs
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