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Entrepreneur Seeks to Change Face of Fitness by Combining Concert-Style “Immersive Entertainment” with Intense Workout Experience
Date:12/19/2013

y 420 calories for just 45 minutes of stepping. At RISE, with the help of immersive entertainment, women of the same build are averaging 750 calories per class. "After all," says Cicchetti, "burning calories is still at the core of the experience." To track and reward progress, an innovative software, “My Zone,” amplifies fitness progress. It recognizes each participant’s fitness condition, such as heart rate and calories burned, and automatically emails it to the participant for storage in their personal fitness database. To leverage what is known about motivational behavior, RISE participants can earn gaming-style incentives, or Personal Effort Points (PEPs), which they can spend to redeem free classes and other rewards.

RISE was also designed with convenience in mind for busy lifestyles. People can go on theRISEexperience.com, click on a Stair Stepper and mark it as reserved. You can even reserve a Stepper for a friend who will automatically receive an email notification regarding the date, time and Stepper reserved. The receipt you receive looks like an actual concert ticket.

“It really kicked my butt," said Jill Harvey of Orange County. “It was a shock to the body, which is a great thing!”

The first RISE rolled out in Aliso Viejo, California. While the Orange County fitness studio is already a local favorite, it will launch officially in January, giving current patrons a chance to snap up a charter membership at a discount. Cicchetti says these "Backstage Pass" memberships are only available to the first 100 individuals.

If all goes as planned, Cicchetti predicts there will be between 15 to 20 more clubs throughout Orange County and Los Angeles by the end of 2014.

“Bob Marely had it right,” said Cicchetti. “‘The good thing about music is that when it hits you, you feel no
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