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Entrepreneur Seeks to Change Face of Fitness by Combining Concert-Style “Immersive Entertainment” with Intense Workout Experience
Date:12/19/2013

Aliso Viejo, CA (PRWEB) December 19, 2013

According to a Harris Interactive study, nearly half of the people who make a New Year’s fitness resolution will abandon it by February. Today, an innovative new fitness studio in Orange County called “The RISE Experience” is aiming to change all that – and the entire fitness industry. Using proprietary computer technology, combined with advanced entertainment systems and an agreement with BMI Music, RISE is introducing a new kind of fitness philosophy: “immersive entertainment.”

RISE is the latest fitness evolution designed by California entrepreneur and longtime trainer Mike Cicchetti. “Every trainer knows people push harder when listening to vibrant music,” Cicchetti said. “So it finally dawned on me, the fitness industry has had it backwards all these years. Instead of designing gyms or spin classes with fitness in mind and then adding music, they should be designing them with entertainment in mind and then adding fitness. It’s a much more potent configuration, both mentally and physically.”

RISE packs a ton of entertainment into its modest-size (about one-fourth of a basketball court), featuring a booming ceiling-mounted THX sound system (the same used in movie theaters) for a complete surround sound experience. In addition, six wall-mounted digital flat screens up to 80 inches in length and three times the pixelation of standard screens, provides a simulated experience that the most sophisticated concert producers would envy.

“Imagine going to a Beyoncé, or a Foo Fighters concert where instead of sitting in a seat facing the stage you were standing on a Stair Stepper just pumping away while watching the show,” said Cicchetti. “Think how much more intense your workout would be without you hardly even noticing.”

At the center of all that entertainment sits 20 Stair Steppers. According to SELF Magazine, the average 130-pound woman burns nearl
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