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Entertainment Industry Foundation Unites Major Studios and State of California for Historic Anti-Smoking Campaign
Date:7/11/2008

on each DVD and can currently be seen online at http://www.TobaccoFreeCA.com.

At the end of each 30-second PSA, viewers are directed to http://www.TobaccoFreeCA.com, for information on the dangers of smoking and for help in quitting and helping others quit. Resources are available in all 50 states. The PSAs were developed by the state's Tobacco Control Program, which is operated by the California Department of Public Health, one of 12 departments in the California Health and Human Services Agency.

Through its initiative called Hollywood Unfiltered, EIF is committed to working from within the entertainment industry to reduce tobacco's negative consequences by educating members about the impact smoking has on young people and the steps they can take to make a difference. This commitment from the studios is another step in EIF's work to reduce the impact of smoking on young people. Partners in this effort include the Motion Picture Association of America, Alliance of Motion Picture and Television Producers, Directors Guild of America, International Alliance for Theatrical Stage Employees, Screen Actors Guild and Writers Guild of America.

"The Motion Picture Association of America and all six of its member companies, including Disney, Fox, Paramount, Sony, Universal, and Warner Bros. have demonstrated their collective commitment to working in partnership with organizations like the Entertainment Industry Foundation to educate our own industry about the negative effects of smoking," said MPAA Chairman and CEO Dan Glickman. "The decisions by all six major movie studios to put anti-smoking PSAs on their DVDs, coupled with the MPAA's recent decision to incorporate smoking into the rating system, demonstrate that the industry is committed to informing parents about smoking depictions in films so they can make informed decisions for their chil
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SOURCE The Entertainment Industry Foundation
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