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Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles
Date:6/20/2008

CHAPEL HILL, N.C., June 20 /PRNewswire/ -- A recent study by Best Practices, LLC found that assessment of readiness for launch by a non-New Product Introduction team was one of the most important factors in successful launches. This study, Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles, can provide executives with the knowledge and data to optimize their launch governance groups and maximize the success of product launches.

You can download a complimentary excerpt of our study, "Ensuring a Successful New Product Launch Through Effective Processes and Authority Roles" by clicking or pasting the following link in your browser: http://www3.best-in-class.com/rr964.htm .

Some key findings from this study include:

-- A much higher percentage (55%) of companies with very effective launches involve Sales in a consulted role throughout the launch process compared to the benchmark class as a whole (30%).

-- 73% of very effective organizations have representation from Business Managers on their launch groups compared to just 40% of the total benchmark class, and overall, very effective organizations have broader representation across the organization.

-- The use of self-assessment by New Product Introduction teams and assessment by non-New Product Introduction teams is extremely prevalent by very effective organizations, and is key to addressing all issues necessary to have problem-free launches.

For more information on Best Practices Research & Consulting services or reports, please contact Grant Houston at (919) 767-9182 or ghouston@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more than 10 years, our highly credentialed research staff has conducted primary research exclusively for our Fortune 500 client base.


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SOURCE Best Practices, LLC
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