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EnergyFirst Acquires Permalean - Manufacturer of All Natural Protein Bars and Powders
Date:7/14/2014

Manhattan Beach, Calif. (PRWEB) July 14, 2014

EnergyFirst, manufacturer of all-natural nutritional supplements, acquires protein bar and powder company Permalean for its great products, thriving customer base, and high quality reputation.

Permalean, which markets its products as Jim’s Permalean Protein Powders and Jim’s Permalean Protein Bars is now a part of EnergyFirst’s lineup of nutritional products. The Permalean brand will be fully integrated into EnergyFirst over the coming year.

Founded in 1999, Permalean’s products were designed to help Jim Lowitz and his wife get over a slump in their workouts and diet. Lowitz, a natural researcher, contacted nutritionists, chemists, bariatric physicians and fitness professionals to formulate Permalean’s protein powders and bars. “People who want to lose fat face some major hurdles,” says Jim Lowitz. “Ordinary diets rarely work. They starve off the muscle which we need in order to efficiently burn fat - and no one will stay on a program for long if they feel deprived. Permalean has created a line of wonderfully rich tasting products that fulfill that basic, emotional need for good taste, so this is a program that all types of people will enjoy sticking to.”

"Permalean creates some of the most delicious protein bars and powders on the market today," Gerry Morton, CEO of EnergyFirst said. "We’re very pleased to add Permalean’s amazing products to our existing lineup of all-natural supplements targeted toward fitness enthusiasts and athletes."

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