ST. LOUIS, Oct. 4 /PRNewswire-FirstCall/ -- Energizer has forged a national partnership with Susan G. Komen for the Cure that will bring its encouraging message-the Power to Keep Going(R)-to more than 1.5 million breast cancer survivors, co-survivors and supporters.
Officials with both organizations say the alliance promises to be a special one. Energizer is the battery known around the world for its long lasting power. Millions identify with the Energizer Bunny(R) icon who brings both a sense of humor and unbridled perseverance to every task he undertakes. Likewise, that never-quit determination accompanies women in their courageous fight against breast cancer and is what draws more than 1 million Americans to Komen Race for the Cure(R) events each year. In short, it is a perfect partnership.
Energizer began working with Komen three years ago and is eager now to take that support to a new level as a National Series Sponsor of the Komen Race for the Cure(R). This year the company will send its mobile mini spa, the Energizer(R) ReTreat, to visit 17 communities, stopping at local cancer treatment centers and Komen Race for the Cure(R) events. The Energizer ReTreat will pamper its guests with free manicures and massages, giving those touched by breast cancer the chance to take time off from their worries to relax and rejuvenate. In addition, Energizer will launch its promotional programs in the fall to raise additional funds for the fight against breast cancer.
"We are proud to be able to offer breast cancer survivors and their supporters an opportunity to take a break from their everyday challenges," says Betsy Laakko, Director of Marketing for Energizer. "Battling breast cancer is a long and stressful journey. We hope our Keep Going message lets them know they are not alone in their fight."
Komen agrees that Energizer's marketing strength and the services it offers will provide an immediate boost to women battling breast cancer. "For the past 25 years, Susan G. Komen for the Cure(R) has been on a mission to end breast cancer forever," said Cindy Schneible, vice president of resource development. "Programs such as the Energizer(R) ReTreat are an integral part of that mission. Not only does it encourage and pamper those affected by the disease, it also helps us reach millions of people with life-saving breast health messages and lets them know they are not alone."
The Energizer ReTreat staff will distribute information about breast cancer and the importance of early detection. Visitors will receive Energizer Bunny(R) pink nail polish and Keep Going(R) pink nail files, breast cancer information and product coupons. Energizer Bunny ears will be given to the crowds to encourage them to never stop. For more information about the Energizer ReTreat and Energizer's support of Susan G. Komen for the Cure(R), visit http://www.energizer.com/komen.
Energizer Holdings, Inc. (NYSE: ENR), http://www.energizer.com, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer(R) MAX(R) premium alkaline brand; Energizer(R) e2(R) Lithium(R) and Energizer(R) e2(R) Titanium Technology(R) performance brands; Nickel Metal Hydride (NiMH) Rechargeable batteries and chargers.
The Energizer(R) product line also includes specialty batteries for hearing aids, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader as it launches Energizer(R) Energi To Go(R), portable battery-driven power packs for cell phones, portable games and audio devices.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen Race for the Cure(R) and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cure. Thanks to events like the Komen Race for the Cure(R), we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-800 I'M AWARE.
|SOURCE Energizer ReTreat|
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