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Employers Take Active Role in Promoting Workplace Wellness
Date:7/14/2008

nd productivity is good for their employees and families, as well as good for business."

These collaborative employer initiatives are examples of what employers and Blue Cross and Blue Shield companies are doing nationwide to address the cost of care and improve healthcare quality - a key component of BCBSA's new comprehensive proposal, "The Pathway to Covering America: Ensuring Quality, Value and Access."

More examples of initiatives by Blue Cross and Blue Shield companies to improve quality and value are highlighted in "The Pathway to Covering America," a five-part plan that builds on the employer-based system to promote better quality care, keep healthcare affordable and improve access to coverage. The Pathway proposal can be found on the BCBSA Web site at: http://www.bcbs.com/issues/uninsured/pathway-to-covering-america/. The Engaging Consumers @ Work report can be found online at: http://www.bcbs.com/news/bluetvradio/workplace-wellness-programs/.

The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 100 million individuals -- one-in-three Americans. For more information on the Blue Cross and Blue Shield Association and its member companies, please visit http://www.BCBS.com.


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SOURCE Blue Cross and Blue Shield Association
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