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Employee Concerns About Contracting Serious Illnesses Spark Interest in Personal Insurance Products
Date:10/28/2008

y select and can generally keep them if they leave their employer."

With personal insurance products, businesses can enhance their benefits program at little to no direct cost to the company. "A one-size-fits-all approach to benefits no longer works," says Gilligan. "Each employee has unique coverage needs, and our survey shows that employees would like to be able to choose additional benefits. Smart companies will want to learn more about how personal insurance products can strengthen their benefits program and help employees get the coverage they want and need."

Survey Methodology

Harris Interactive(R) fielded the study on behalf of Colonial Life from July 31 through Aug. 4, 2008, via its QuickQuery(SM) online omnibus service, interviewing a nationwide sample of 2,889 U.S. adults aged 18 years and older, of which 1,067 were employed full-time and enrolled in an employer-provided/spouses' health insurance plan. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated; a full methodology is available.

* Survey, Harris Interactive and Colonial Life & Accident Insurance Company, July 31 - Aug. 4, 2008.

About Colonial Life

Colonial Life & Accident Insurance Company is a market leader in providing insurance benefits for employees and their families through their workplace, along with individual benefits education, advanced yet simple-to-use enrollment technology and quality personal service. Colonial Life offers disability, life and supplemental accident and health insurance policies in 49 states and the District of Columbia. Similar policies, if approved, are underwritten in New York by a Colonial Life affiliate, The Paul Revere Life Insurance Company. Colonial Life is based in Columbia, S.C., and is a
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SOURCE Colonial Life
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