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Empire BlueCross BlueShield Launches 'Art Heals' Program with Museum for African Art, Greater New York Hospital Association
Date:10/8/2009

NEW YORK, Oct. 8 /PRNewswire/ -- Empire BlueCross BlueShield, The Museum for African Art, and the Greater New York Hospital Association (GNYHA) present "Art Heals," a unique program that will bring African art to nearly 100 New York hospitals this fall. "Art Heals" combines high-quality African-art prints with inspirational commentary on health and wellness to build bridges between New York's immigrant communities and the City's health care system. Thanks to a grant provided by Empire's parent-company foundation, the posters will be distributed through GNYHA to 94 hospitals that serve key immigrant populations in the five boroughs of New York City and Nassau County.

"This program provides a great opportunity to raise and enhance the perception of health care among the diverse communities of New York City," said Mark Wagar, president and CEO of Empire BlueCross BlueShield. "Working together with the Museum for African Art and the hospital association is another way to stay connected with the people with whom we live and work. Our goal is to not only help maintain good health among the many members of Empire that live in New York, but within the community as a whole."

Elsie McCabe Thompson, President of the Museum for African Art, added, "The Museum for African Art hopes that the presence of culturally diverse art in healthcare institutions will help immigrants and members of minority groups feel not only welcome, but confident, in seeking routine advice, treatment and care in these facilities. We are delighted to be a part of this exciting initiative, which will spread the beauty of African art and culture while also communicating important messages about health."

"Art Heals" will donate a set of 12 posters of traditional and contemporary African art (organized into three "exhibitions") to all GNYHA member hospitals. Each set of posters will be accompanied by wall text explaining the images, as well as the connection between
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SOURCE Empire BlueCross BlueShield
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