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Emeril Lagasse and Planet Green Partner with Whole Foods Market(R) on Innovative New Series
Date:2/28/2008

SILVER SPRING, Md., Feb. 28 /PRNewswire/ -- Celebrity chef Emeril Lagasse joins Planet Green and will share his philosophy for fresh, top quality food with viewers this summer in the new original series EMERIL GREEN (wt). Planet Green, Discovery Communications' new 24/7 eco-lifestyle television network, is set to launch in June 2008 with a full slate of original series and specials premiering throughout the summer, including EMERIL GREEN (wt) which will launch in July. The series is shot exclusively at Whole Foods Market. Eileen O'Neill, president and general manager of Planet Green, made the announcement:

(Photo: http://www.newscom.com/cgi-bin/prnh/20080228/NETH080 )

"EMERIL GREEN (wt) joins two greats in the world of cuisine. With his dynamic and entertaining style, Emeril has inspired millions of people to experience the joy of food and cooking. Whole Foods Market has been a leader in making organic and sustainably produced food a part of our daily lives," said O'Neill. "Together, they are the winning ingredients for an innovative series that will redefine food shows for the new green culture."

With an increased focus on organic and locally grown foods, many Americans are often confused -- sometimes even intimidated -- about how to cook healthy meals for their families. In EMERIL GREEN (wt), Lagasse shares how the best meals start with high quality produce, seafood and meats, and helps families get inspired by using fresh and seasonal ingredients. Shot on location at Whole Foods Market, Lagasse works with everyday cooks with real culinary challenges, enlisting the help of the knowledgeable team at Whole Foods Market and other experts to hand pick the best ingredients for every recipe, turning ordinary meals into extraordinary experiences. Faced with questions about quality, cost, taste and even some daunting food dares, Lagasse helps viewers conquer their culinary fears with an open mind and a healthy curiosity.

"Since my early days as a chef, I've always been passionate about using the freshest quality ingredients from farmers, fisherman and ranchers," says Emeril Lagasse. "I try a little harder every day to think greener and be respectful of our environment and our resources. On 'Emeril Green' we'll unearth how easy and fun it is to cook with what's fresh, tasty and in-season and find smart ways to make each day a little greener for you and your family."

Lagasse began his career working in a Portuguese bakery in Fall River, Massachusetts, attending Johnson and Wales University's famous culinary program. After graduation, he studied the classic cuisine of France and then found himself in New Orleans after stints in New York and Boston, where he became famous for his love of the freshest products. Lagasse is now the chef/proprietor of 11 restaurants across the country. Lagasse has remained devoted as ever to using fresh, top-quality ingredients and employs cottage industry ranchers, farmers and fishermen to ensure that he always gets the best. He constantly invents new recipes, much to the delight of his regular guests and the fans of his Food Network specials and shows Emeril Live and Essence of Emeril.

EMERIL GREEN (wt) is a daily series produced for Planet Green by Karen Katz, longtime executive producer of Emeril Live with her production company, After Five Productions. EMERIL GREEN (wt) is produced in association with Discovery Studios. Chris Weber is producer for Discovery Studios. Howard Lee is vice president of production and Lisa Caruso is executive producer for Planet Green.

Planet Green is Discovery Communications' global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television network scheduled to launch in 2008 to more than 50 million homes. Planet Green speaks to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment. Planet Green's platforms include leading eco-lifestyle website http://www.TreeHugger.com and the recently launched solutions-oriented http://planetgreen.com. Planet Green will meet the demands of consumers and viewers by providing content that will enlighten empower and most importantly, entertain.


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SOURCE Discovery Communications
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