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Embark Health Selects the Jellyvision Lab's Interactive Conversation Technology to Educate Website Visitors on Advance Directives
Date:2/16/2010

t is sure to be an already sensitive time.

Although the ability to create these living documents has been around for decades, they remain woefully underutilized. In the not-so-distant past, Terry Schiavo’s family suffered through years of court battles because such documentation was never created. Someone needed to fix this problem. Enter Embark Health.

Embark Health realized that many people are not protected by advance directives because they do not understand how they work or how they should be coordinated. More importantly, people don’t really know how to start the conversation or even who should start it. Enter Jellyvision’s Interactive Conversation.

Jellyvision’s rich-media experience on Embark Health’s web site guides visitors through customized educational modules on ADS, taking feedback from the user as the Conversation progresses in order to tailor the Conversation to each person’s needs. The host of the Conversation takes every opportunity to make the interaction feel more human, from the nuanced inflections of his voice, to his careful wording of more sensitive topics. To see this innovative product, please visit http://www.jellyvisionlab.com/press-releases/embark/

”Embark Health is on an important mission and we couldn’t be prouder to be part of it,” says Amanda Lannert, President of the Jellyvision Lab. “We’re so pleased to bring a more human element to better help visitors understand advance directives.”

“We feel that Jellyvision’s Interactive Conversation helps us deliver on our commitment to customer service. It’s a uniquely engaging and effective way to help users better understand the complex and difficult subject matters, which are at the core of our offering,” says Michael Brouthers,
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Embark Health Selects the Jellyvision Lab's Interactive Conversation Technology to Educate Website Visitors on Advance Directives
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