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Email Lists Are More Necessary Than Ever Warns Top Business Coach Casey Gollan
Date:8/17/2013

linked to the same landing page on HealthConnect’s site, which prominently featured a donate button. The campaign was twice as successful as last year’s general campaign.

Company mentor Gollan concludes: “Although this case study focuses on a non-profit organization, for-profit businesses can learn a thing or two from it as well.

“First, if you’re already doing any offline advertising, using your email list doesn’t need to be an either/or proposition. Run email campaigns as a complement to direct mailings or other forms of marketing. Use similar images and colours, and have a similar message.

“Second, your emails don’t have to be fancy, and you don’t have to inundate people with emails in order for them to take action. With just four simple emails, HealthConnect was able to increase their revenues significantly.”

For more information and help on business development, visit Casey Gollan’s website right here.

Read the full story at http://www.prweb.com/releases/2013/8/prweb11025596.htm.


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