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Email Lists Are More Necessary Than Ever Warns Top Business Coach Casey Gollan
Date:8/17/2013

(PRWEB) August 18, 2013

Email lists are not a thing of the past and businesses would do well to remember this says Australian business guru Casey Gollan.

In his latest news bulletin, Why Your Business Can No Longer Afford Not To Have An Email List, Gollan sets out the reasons why social media is not ‘the be all and end all’ of contact with customers, old and new.

Pointing to the fact Google algorithms can change and social media followers are lost as a result, Gollan maintains that a company does own its email list. He goes on:

1. People have email even if they aren’t on social media.

Gollan says: “I’d venture to guess that nearly every single one of a business's customers and potential customers has an email address. In a recent survey, the Pew Research Center found a current trend for people to take an extended break from Facebook due to ‘drama’, or a lack of time. This wasn’t the case for email.

2. Email is personal.

Apart from spam, email is invitation-only. By collecting emails in an ethical and transparent way, businesses can be assured that the people receiving mailings actually want to hear from the company.

Because of this, email is inherently more personal than social media or other forms of marketing, and implies a greater degree of trust.

3. People aren’t on social media to buy.

Only in rare cases should social media be used as a direct selling tool. When people are on Twitter or Facebook, they’re there primarily to connect with others
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Source: PRWeb
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