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Elsevier's new Custom Publication Guidelines set new Standards for Publishing Pharma-Sponsored Content
Date:2/23/2010

The guidelines cover the necessity for full disclosure of funding and the origin of content and provide guidance on obtaining permission for the use of content. The guidelines also point employees to best practices for medical publications from the International Committee of Medical Journal Editors (ICMJE), the Committee on Publication Ethics (COPE) and the Institute of Medicine.

Publishing units will consider in their approval processes whether a custom publication is consistent with Elsevier's historical standard for world-class content and whether appropriate disclosures are made. They also need to follow the established record retention policy to ensure the company maintains an archive of all custom products produced. Affected employees have confirmed receipt of the guidelines and attended presentations on implementation. Elsevier management will continue to monitor and assess adherence to the guidelines and standards by all its business units globally.

"These guidelines will help ensure our readers are aware of the context in which content is presented to them," said Hansen. "Further, this experience has demonstrated how much we value the input of our various communities of authors, editors and others in helping us stay true to our mission. Feedback on these guidelines and other parts of our business will be continually welcomed."


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