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Elsevier's new Custom Publication Guidelines set new Standards for Publishing Pharma-Sponsored Content
Date:2/23/2010

publications lacking adequate disclosures. The Australasian Journal of Bone and Joint Medicine published reprinted original, peer-reviewed research articles, plus other summarized articles, conference reviews and news clips and was single-sponsored by a global pharmaceutical company. Contrary to the high standards that Elsevier sets for itself, the employees responsible did not make the sponsorship sufficiently clear to its potential readers. (See press releases from May 7, 2009, (http://www.elsevier.com/wps/find/authored_newsitem.cws_home/companynews05_ 01203) and June 4, 2009 (http://www.elsevier.com/wps/find/authored_newsitem. cws_home/companynews05_01233) at http://www.elsevier.com/newsroom for further background.)

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