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Elsevier's new Custom Publication Guidelines set new Standards for Publishing Pharma-Sponsored Content
Date:2/23/2010

leading publisher of scientific, technical and medical (STM) information products and services announced today that it is publicly sharing its internal custom publication guidelines so that the scientific and medical communities can have insight into a new and practical set of publishing standards for producing custom and sponsored publications. The new guidelines (available at http://www.elsevier.com/locate/HSguidelines) were first developed in June 2009 and updated in December 2009 following a comprehensive internal review of custom publications practices within Elsevier.

"We recognized the need to align our procedures for custom publications across the business so they are consistent with our high standards of transparency, disclosure and ethical behavior and consistent with Elsevier's reputation and responsibility for delivering world-class content," said Michael Hansen, CEO, Elsevier Health Sciences. "We think the time has come for a higher level of bar-setting for disclosure of origin and funding and encourage other publishers to take similar steps if they haven't already."

The review was initiated when it was revealed that two Elsevier publications from 2003, presented as an unbiased journal, were in fact sponsored
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