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Elsevier Australia Launches Pocket Neonatology – a Textbook in an iPhone App

Sydney, New South Wales (PRWEB) May 16, 2013

A new neonatology app from Elsevier Australia is so advanced and comprehensive it has replaced a new edition of a bestselling medical textbook.

Mark Davies and David Cartwright, authors of popular text Pocket Notes in Neonatology, 2nd Edition, have developed the quick-reference 'Pocket Neonatology' app in place of a third edition.

The 'Pocket Neonatology' app covers the key information medical students, junior medical officers (JMOs) and neonatal staff need ready at hand to assist in the examination, management and care of newborn babies in a range of settings.

It features concise, easy-to-navigate information on topics including infection control, basic procedures, respiratory support, CVS, sustenance, blood, neurology, surgery, maternity, discharge and death.

The authors felt an app would be a better vehicle for their library of 38 practical videos and animations, making it the ultimate go-to resource for the busy neonatal team.

Arranged under the subjects of Procedural, Examination and Resuscitation and Respiratory Support, these videos demonstrate essential neonatal skills such as IV cannula insertion, CVL insertion, clinical examinations and supporting a baby in respiratory distress.

This recommended medical app also features extensive advice on drug dosages, glucose infusions, the oxygen index and topical eye medications – all of which feature as calculators for clinical use, and as tables to assist study.

Students and doctors alike will also benefit from the app’s personalised revision notes, image and video library and abbreviations list.

According to a study conducted in March 2013 by US consultancy Kantar Media, 74% of surveyed physicians use a smartphone for professional purposes. Of those, almost three-quarters (72%) reported they regularly use diagnostic or clinical reference apps.*

The 'Pocket Neonatology' app is compatible with Apple iPhone (optimised for iPhone 5), iPod touch and iPad.**

This app is available now for AUD$49.99 in the Apple App Store.
Find a full list of videos and more information on the Pocket Neonatology app
**Devices require iOS 4.3 or later.


Elsevier is a world-leading provider of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders.

Elsevier’s online solutions include ScienceDirect, Scopus, Reaxys, ClinicalKey and Mosby’s Nursing Suite, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

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