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Eliminating Cold Calling with CRM-Based Marketing Automation: ApexTwo to Present at National CRM Conference - SugarCon 2010
Date:3/26/2010

Following up on last year's highly rated case study presentation, ApexTwo's Brian Briggs will present a new case study at this year's event based on a recently completed project with Flat World Knowledge, a venture-funded publisher of digital college textbooks. This project featured a cutting-edge, marketing automation solution that integrated the client website, email delivery platform, and SugarCRM systems into a cohesive lead generation and lead management solution. Eric Frank, CMO and co-founder of Flat World, will join Brian in discussing how this new solution eliminated the need for cold calling.

Chicago, IL (PRWEB) March 26, 2010 -- ApexTwo, online marketing automation and lead generation specialists for small and midsized businesses, announced today that ApexTwo's Brian Briggs will again be a featured speaker at SugarCon 2010 on April 14th in San Francisco, where he will present an innovative lead generation process based on the integration of the client's website, email delivery, and CRM systems which now generates hundreds of qualified leads.

Together with their marketing automation and CRM integration partner ApexTwo, FWK recently completed this new, automated marketing solution that integrates their website, email delivery platform, and SugarCRM into a cohesive lead generation and lead management solution. As a result, they have been able to successfully convert their cold call-driven sales process to a more productive in
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