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'Eli Lilly-Children International' Launches Teen Campaign to Reduce TB Cases in India
Date:8/13/2009

KOLKATA, India, Aug. 13 /PRNewswire-USNewswire/ -- Lilly MDR TB Partnership and Children International launched a yearlong public awareness campaign aimed to bolster the TB eradication in India.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090813/DC61062)

(Logo: http://www.newscom.com/cgi-bin/prnh/20070314/CILOGO)

Lilly MDR TB Partnership, with the support of the local government, hopes the campaign will empower the teen community with necessary resources to help reach out to the 800 community members residing in two high risk neighborhoods of Kolkata.

"The objective of the campaign is to prevent patients dropping out of treatment programs besides providing all round disease awareness, support and motivation for TB patients to complete their treatment with a practical approach," said Mr. Ramdas Pai, Regional Director, Asia, Children International.

Under the program, 15-20 motivated trained teens will be trained to become 'Youth Peer Educators' or YPEs who will then use a variety of health education techniques, including street theater, school presentations and discussions, and one-on-one counseling to educate the community.

Commenting on the uniqueness of the program, Niraj Agarwal, Director of Children International - Sahay, said, "This is an exemplary collaboration between the private sector and non-government service providers and governmental infrastructure where the community will be mobilized to avail of existing governmental facilities."

Recently significantly large numbers of TB cases have been identified in the densely populated urban slum areas of Narkeldanga and Jorasanko because families (averaging 5 in number) are living in spaces restricted areas of 50- 100 sq. feet under unhygienic conditions and without proper ventilation increasing the transmission rate of this infectious bacteria.

The success rate of government control programs in West Bengal is 84.1 %, which is slightly lower than the national average with nearly 7% of patients defaulting in the DOTS program. The number of registered TB patients in WB is more than 100,000 with more than 50,000 new cases added every year.

Speaking at the launch, Anurag Khera, Director Corporate Affairs Eli Lilly India said the role of youth in the campaign is particularly significant as the launch coincides with the World Youth Day Celebrations. "We believe youth are the best change-agents who can shape the community they live in especially when they are empowered to contribute meaningfully". The company is supporting the program under the aegis of 'Lilly MDR TB Partnership' aimed at a TB free India.

About Eli Lilly and Company (India) PVT. Ltd.:

Eli Lilly and Company (India) Pvt. Ltd is a subsidiary of the US pharmaceutical major, Eli Lilly and Company founded in 1876. The company was set up in India in 1993 primarily to manufacture and market a select range of drugs. After its inception in 1993, the Indian operation achieved a quick break-even in 1996. In August 2001, a 100% Lilly subsidiary called, Eli Lilly and Company (India) Pvt. Ltd was created.

About Children International: Established in 1936, Children International is a nonprofit organization with its headquarters in Kansas City, Missouri. Children International's programs benefit more than 325,000 sponsored children and their families in 11 countries around the world including Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Mexico, Zambia, Honduras, India, the Philippines and the United States. For more information about Children International, visit www.children.org.

    FOR MORE INFORMATION:
    Dolores Kitchin
    Children International
    816-942-2000 ext. 3730
    dkitchin@children.org


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SOURCE Children International
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