Navigation Links
'Eli Lilly-Children International' Launches Teen Campaign to Reduce TB Cases in India
Date:8/13/2009

KOLKATA, India, Aug. 13 /PRNewswire-USNewswire/ -- Lilly MDR TB Partnership and Children International launched a yearlong public awareness campaign aimed to bolster the TB eradication in India.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090813/DC61062)

(Logo: http://www.newscom.com/cgi-bin/prnh/20070314/CILOGO)

Lilly MDR TB Partnership, with the support of the local government, hopes the campaign will empower the teen community with necessary resources to help reach out to the 800 community members residing in two high risk neighborhoods of Kolkata.

"The objective of the campaign is to prevent patients dropping out of treatment programs besides providing all round disease awareness, support and motivation for TB patients to complete their treatment with a practical approach," said Mr. Ramdas Pai, Regional Director, Asia, Children International.

Under the program, 15-20 motivated trained teens will be trained to become 'Youth Peer Educators' or YPEs who will then use a variety of health education techniques, including street theater, school presentations and discussions, and one-on-one counseling to educate the community.

Commenting on the uniqueness of the program, Niraj Agarwal, Director of Children International - Sahay, said, "This is an exemplary collaboration between the private sector and non-government service providers and governmental infrastructure where the community will be mobilized to avail of existing governmental facilities."

Recently significantly large numbers of TB cases have been identified in the densely populated urban slum areas of Narkeldanga and Jorasanko because families (averaging 5 in number) are living in spaces restricted areas of 50- 100 sq. feet under unhygienic conditions and without proper ventilation increasing the transmission rate of this infectious bacteria.

The success rate of government control programs in West Bengal is 84.1 %, which is slightly lower than the national average with nearly 7% of patients defaulting in the DOTS program. The number of registered TB patients in WB is more than 100,000 with more than 50,000 new cases added every year.

Speaking at the launch, Anurag Khera, Director Corporate Affairs Eli Lilly India said the role of youth in the campaign is particularly significant as the launch coincides with the World Youth Day Celebrations. "We believe youth are the best change-agents who can shape the community they live in especially when they are empowered to contribute meaningfully". The company is supporting the program under the aegis of 'Lilly MDR TB Partnership' aimed at a TB free India.

About Eli Lilly and Company (India) PVT. Ltd.:

Eli Lilly and Company (India) Pvt. Ltd is a subsidiary of the US pharmaceutical major, Eli Lilly and Company founded in 1876. The company was set up in India in 1993 primarily to manufacture and market a select range of drugs. After its inception in 1993, the Indian operation achieved a quick break-even in 1996. In August 2001, a 100% Lilly subsidiary called, Eli Lilly and Company (India) Pvt. Ltd was created.

About Children International: Established in 1936, Children International is a nonprofit organization with its headquarters in Kansas City, Missouri. Children International's programs benefit more than 325,000 sponsored children and their families in 11 countries around the world including Chile, Colombia, the Dominican Republic, Ecuador, Guatemala, Mexico, Zambia, Honduras, India, the Philippines and the United States. For more information about Children International, visit www.children.org.

    FOR MORE INFORMATION:
    Dolores Kitchin
    Children International
    816-942-2000 ext. 3730
    dkitchin@children.org


'/>"/>
SOURCE Children International
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Erik Estrada Accepts Honorary Appointment from Project Lifesaver International
2. International Isotopes Inc. Announces Second Quarter and Six Months 2009 Financial Results
3. PAREXEL International Reports Fourth Quarter and Fiscal Year 2009 Results
4. HeartWare International, Inc. Announces US$55 Million Financing
5. FoodBizDaily.com Announces New Free Report - International Trade Opportunity: The Brazilian Acai Berry
6. Urgent Petition Launched to Block Plans for New International Late-Term Abortion Clinic
7. Chindex International, Inc. Reports First Quarter Fiscal 2010 Financial Results
8. Chindex International Announces Exclusive Distribution Agreements in China for Leading Clinical Chemistry and Aesthetic Laser Products
9. Chindex International, Inc. Launches World-Class Cancer Treatment Center
10. EHE International Supports The Michael J. Fox Foundation for Parkinsons Research
11. International meeting on food quality, safety
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... ... Austin residents seeking Mohs surgery services, can now turn to Dr. Jessica ... Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to include Mohs ... Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of Glenn Goldstein, ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture ... said Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package ... Final Cut Pro X . Simply select a ProHand generator and drag it ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June ... with. The article goes on to state that individuals are now more comfortable seeking ... common operations such as calf and cheek reduction. The Los Angeles area medical group, ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Pharmaceutical Excipients Market by Type (Organic Chemical ... Preservative), Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast ... The global pharmaceutical excipients ... 2021 at a CAGR of 6.1% in the forecast ...
(Date:6/23/2016)... 23, 2016 Capricor Therapeutics, ... a biotechnology company focused on the discovery, development ... patient enrollment in its ongoing randomized HOPE-Duchenne clinical ... 50% of its 24-patient target. Capricor expects the ... quarter of 2016, and to report top line ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 /PRNewswire/ ... Diabetes Tomorrow,s Leaders Scholarship is any indication, the future ... today online at www.diabetesscholars.org by the Diabetes ... stand in the way of academic and community service ... scholarship program since 2012, and continues to advocate for ...
Breaking Medicine Technology: