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'Eli Lilly-Children International' Launches Teen Campaign to Reduce TB Cases in India
Date:8/13/2009

KOLKATA, India, Aug. 13 /PRNewswire-USNewswire/ -- Lilly MDR TB Partnership and Children International launched a yearlong public awareness campaign aimed to bolster the TB eradication in India.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090813/DC61062)

(Logo: http://www.newscom.com/cgi-bin/prnh/20070314/CILOGO)

Lilly MDR TB Partnership, with the support of the local government, hopes the campaign will empower the teen community with necessary resources to help reach out to the 800 community members residing in two high risk neighborhoods of Kolkata.

"The objective of the campaign is to prevent patients dropping out of treatment programs besides providing all round disease awareness, support and motivation for TB patients to complete their treatment with a practical approach," said Mr. Ramdas Pai, Regional Director, Asia, Children International.

Under the program, 15-20 motivated trained teens will be trained to become 'Youth Peer Educators' or YPEs who will then use a variety of health education techniques, including street theater, school presentations and discussions, and one-on-one counseling to educate the community.

Commenting on the uniqueness of the program, Niraj Agarwal, Director of Children International - Sahay, said, "This is an exemplary collaboration between the private sector and non-government service providers and governmental infrastructure where the community will be mobilized to avail of existing governmental facilities."

Recently significantly large numbers of TB cases have been identified in the densely populated urban slum areas of Narkeldanga and Jo
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SOURCE Children International
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