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Element Endurance – Custom Energy Bars for Athletes

Element Endurance caters to the specific needs of athletes by offering all natural custom energy bars at

Chicago, IL (PRWEB) June 28, 2010 -- Element Bars, the company that pioneered customized energy bars, recently launched Element Endurance, allowing endurance athletes to build their own all-natural, custom energy bars to their training and race needs.

Here in our hometown of Chicago, a record number of endurance athletes signed up for this year’s Chicago Marathon. In fact, the Marathon officially closed after reaching 45,000 participants in 51 days, one month ahead of last year’s record pace.

Scores of athletes in Chicago and around the country are training for and racing in marathons and triathlons. But as athletes train and race, research suggests that what you eat is just as important as how much you train. Krause’s Food and Nutrition Therapy, recognized internationally as the most authoritative text on nutrition, stresses that nutrition is an important contributing factor to the success of training and competition for both recreational and elite athletes.

Research has also shown that optimal nutrition for one person may not be optimal for the next. Krause states “energy and nutrient requirements vary with weight [and age [as well as with the type, frequency, intensity, and duration of training.”

This point is confirmed by ACSM personal trainer and nutritionist Adam Tuttle, M.D., “endurance athletes need to listen to their bodies, consider their unique training & race scenarios and individualize their nutrition approach to meet their needs.”

Now at, athletes can build their own custom energy bars for endurance sports. Runners, cyclists and other performance athletes can design their right nutrition all from the convenience of their home using a simple and unique build-a-bar web interface.

1.   Athletes choose from four different cores that deliver the right blend of carbohydrates, fats and protein for pre-race, during race and post-race needs. Each core provides unique taste and texture.
2.   Athletes then choose from over 30 all natural and organic ingredients such as blueberries, cashews and honey. A dynamic Nutrition Panel on the right of the screen adjusts accordingly.
3.   Lastly, athletes can ‘power up’ by selecting from 7 performance boosts such as caffeine. A study by Doherty and Smith shows that caffeine improves outcomes including VO2 max, perceived exertion and time to exhaustion by approximately 12%, with greatest improvements seen in endurance exercise.

The bonus is that all bars are all natural and freshly baked to deliver perfection. It’s as if you made them yourself in your own kitchen.

About Element Bars:
At, users can create their own custom energy bar by selecting all natural and organic ingredients and then personalizing their label. Users can also choose from pre-built bars proven in taste and nutrition. Bars are freshly baked and delivered in 7-10 days.


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