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Eggland's Best and Award-Winning Fitness Trainer Cathe Friedrich Launch National Health and Fitness Program
Date:6/25/2009

s Club Stamp of Approval for flavor, quality and nutrition. Eggland's Best is the official egg of the 44th Pillsbury Bake-Off(R) Contest.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of quality for Better Taste, Better Nutrition, Better Eggs. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. Eggland's Best eggs are available in large, extra large, jumbo, white and brown eggs, as well as cage-free and organic varieties, and are certified as Kosher. For more information, visit www.eggland.com.

About Cathe Friedrich

Cathe Friedrich is considered by many as the "Trainer of Trainers." She has been the leading innovator in the home exercise video industry for over 26 years. With over 120 workout titles to her credit, she created one of the first 'step' aerobic videos in 1989-and continues to produce fun, intense, and challenging workouts for all body types and fitness levels. Her nationally televised TV show can be seen daily on Discovery Channel's Fit TV. For more information, contact Chris@cathe.com or visit www.cathe.com.

(1) Layman DK, Rodriguez, NR. Egg Protein as a Source of Power, Strength and Energy. Nutr Today. 2009; 44(1):43-48

(2) Vander Wal JS, et al. Egg breakfast enhances weight loss. IJO 2008; 32; 1545-1551, Layman DK. Protein quantity and quality at levels above RDA improves adult weight loss. J Am Coll Nutr. 2004; 23(6):631S-636S.

    Contact:
    Damien Ragsdale
    Weber Shandwick
    (212) 445-8315
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