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Eggland's Best and Award-Winning Fitness Trainer Cathe Friedrich Launch National Health and Fitness Program
Date:6/25/2009

"EB to the Third Power" Can Help Americans Improve their Diets, Health and Energy

NEW YORK, June 25 /PRNewswire/ -- Eggland's Best, America's No. 1 branded egg, and exercise pro Cathe Friedrich today announced they are teaming up to help Americans make fitness and healthy eating an essential part of their everyday lifestyle. To highlight the connection between nutrition and exercise, the partners will debut their "EB to the Third Power" (Exercise Better + Eat Better + Eggland's Best) program in two exclusive "Power Hour" events in New York City.

During these "Power Hours," Cathe will demonstrate a high-energy, innovative exercise workout from her Shock Training System (STS) DVD series that can lead to better health, increased energy and practical weight management when combined with delicious and nutritious Eggland's Best egg recipes.

According to a growing body of evidence that includes more than 25 recent studies, the post-workout meal is just as important as the pre-workout diet. These studies show that the post-exercise intake of high-quality protein, such as the protein contained in EB eggs, can aid in muscle recovery.(1) Recent research also suggests that starting the day with a protein-rich breakfast that includes eggs may help consumers feel full longer and eat less throughout the day. It may even help preserve lean muscle while dieting.(2)

Eggland's Best eggs are a great addition to a healthy diet and weight management plan because, in addition to their containing a significant amount of high-quality protein, they are higher in Vitamin E, Omega 3 and Lutein, and lower in cholesterol and saturated fats than ordinary eggs.

"We are excited to team up with Cathe Friedrich and help Americans make fitness and healthy eating an essential part of their everyday lifestyle," said Charlie Lanktree, CEO of Eggland's Best. "Cathe has been a health and fitness innovator for over 26 years with more than 120 workout titles to her credit. We hope that combining Cathe's amazing workouts with the superior taste and nutrition of Eggland's Best eggs will be your ticket to a healthier lifestyle."

Friedrich adds, "Eggland's Best eggs are the perfect compliment to your fitness routine and your healthy lifestyle. In fact, Eggland's Best are the only eggs my family has eaten for years because they are packed with so much more nutrition and taste better than other eggs."

Consumers can find information on Cathe Friedrich, as well as delicious and nutritious new recipes from Eggland's Best, in the new Health and Fitness section of www.eggland.com.

About Eggland's Best Eggs

Eggland's Best large eggs are just 70 calories per serving and, compared to ordinary eggs, contain 25 percent less saturated fat, 19 percent less cholesterol (175 mg vs. 215 mg) and provide ten times more vitamin E. Plus, Eggland's Best eggs contain 40 percent of a person's daily requirement of iodine and three times more omega-3 than an ordinary egg.

Eggland's Best are the recipients of many awards including The American Masters of Taste, receiving the gold medal for superior taste, appearance, and freshness; The Best Tasting Egg in America from the American Culinary Chefs Best for six consecutive years (2003-2008); the Good Housekeeping Seal from the publication's Good Housekeeping Research Institute; the Men's Health Top Pick as the Best Eggs in their Nutrition Awards for five consecutive years; the Best Eggs according to the Women's Health 2007 Best Foods list; The Crystal Egg Award from the International Egg Commission; and the National Health & Wellness Club Stamp of Approval for flavor, quality and nutrition. Eggland's Best is the official egg of the 44th Pillsbury Bake-Off(R) Contest.

The distinctive "EB" stamp on the shell assures consumers that the eggs meet the highest standards of quality for Better Taste, Better Nutrition, Better Eggs. Eggland's Best hens are fed a strictly controlled, high-quality, all-natural, all-vegetarian diet without added hormones, antibiotics or steroids of any kind. Eggland's Best eggs are available in large, extra large, jumbo, white and brown eggs, as well as cage-free and organic varieties, and are certified as Kosher. For more information, visit www.eggland.com.

About Cathe Friedrich

Cathe Friedrich is considered by many as the "Trainer of Trainers." She has been the leading innovator in the home exercise video industry for over 26 years. With over 120 workout titles to her credit, she created one of the first 'step' aerobic videos in 1989-and continues to produce fun, intense, and challenging workouts for all body types and fitness levels. Her nationally televised TV show can be seen daily on Discovery Channel's Fit TV. For more information, contact Chris@cathe.com or visit www.cathe.com.

(1) Layman DK, Rodriguez, NR. Egg Protein as a Source of Power, Strength and Energy. Nutr Today. 2009; 44(1):43-48

(2) Vander Wal JS, et al. Egg breakfast enhances weight loss. IJO 2008; 32; 1545-1551, Layman DK. Protein quantity and quality at levels above RDA improves adult weight loss. J Am Coll Nutr. 2004; 23(6):631S-636S.

    Contact:
    Damien Ragsdale
    Weber Shandwick
    (212) 445-8315
    dragsdale@webershandwick.com


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SOURCE Eggland?s Best
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