EggFusion Helps Retailers Address Consumers' Food Safet...(aceability service allows the consumer t...),Health

Date:1/7/2008

aceability service allows the consumer to retrieve egg-specific production information such as where and when the egg was packaged by entering an alphanumeric code on http://www.MyFreshEgg.com or at participating retailer websites. Further, survey findings indicate nearly 80 percent of shoppers said that if they could learn when and where their groceries were produced, they would consider them safer.

"There is certainly a great deal of opportunity for any company helping consumers feel better about the food they consume. EggFusion is committed to doing its part to ensure that the eggs in every consumer's refrigerator are as fresh and safe as they can be," said Parker. "The results of this study further demonstrate the important role traceability plays in enhancing food safety."

Survey Methodology

SurveyUSA administered telephone surveys in geographies where EggFusion has an established footprint with the Freshness and Traceability Coding service, including portions of Manhattan, Brooklyn and Norfolk County MA. More than 7,000 grocery shoppers were interviewed.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is a privately held company based in Deerfield, Ill., with a Client Solutions Center located in Boulder, Colo. For more information, visit http://www.EggFusion.com.

About SurveyUSA

SurveyUSA, of Verona NJ, is one of the nation's largest and most respected research firms. SurveyUSA conducts opinion surveys for governments, agencies, non-profits, media and commerci
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SOURCE EggFusion Copyright©2008 PR Newswire. All rights reserved

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