Navigation Links
EggFusion Helps Retailers Address Consumers' Food Safety Concerns
Date:1/7/2008

Survey finds that seven out of 10 shoppers in the Northeast are more worried about the safety of the food they purchase today than they were

just one year ago

DEERFIELD, Ill., Jan. 7 /PRNewswire/ -- Consumers hold local grocers twice as accountable as manufacturers or the government when it comes to the safety of food purchased in their stores, according to a research study released today by EggFusion. While the study was primarily conducted to measure consumer perceptions of egg safety and their preferences related to freshness dating and traceability coding on eggs, it also probed attitudes and perceptions about general food safety concerns.

The number of recent high-profile food recalls has both retailers and consumers weary. EggFusion's research shows that nearly 60 percent of consumers surveyed are concerned that a food safety issue similar to the spinach and peanut butter recalls could happen with eggs. The company's Freshness and Traceability Coding Service addresses these concerns by providing the only method accepted by the United States Department of Agriculture (USDA) for applying permanent, tamperproof freshness dates and traceability codes to eggshells. Research also indicates that nearly one-third of buyers who purchased eggs with Freshness and Traceability Coding would go out of their way to continue to do so. And, 90 percent of egg buyers see value in this service, citing that this service increases their overall opinion of their grocery store 60 percent of the time.

"EggFusion provides retailers a simple step toward offering consumers more insight into their food supply," said Bradley Parker, founder and chairman of EggFusion. "Our service not only instills consumer confidence in an important kitchen staple, it also demonstrates the retailer's dedication to enhancing food safety for its customers."

In addition to the tamperproof freshness date found on every eggshell, EggFusion's traceability service allows the consumer to retrieve egg-specific production information such as where and when the egg was packaged by entering an alphanumeric code on http://www.MyFreshEgg.com or at participating retailer websites. Further, survey findings indicate nearly 80 percent of shoppers said that if they could learn when and where their groceries were produced, they would consider them safer.

"There is certainly a great deal of opportunity for any company helping consumers feel better about the food they consume. EggFusion is committed to doing its part to ensure that the eggs in every consumer's refrigerator are as fresh and safe as they can be," said Parker. "The results of this study further demonstrate the important role traceability plays in enhancing food safety."

Survey Methodology

SurveyUSA administered telephone surveys in geographies where EggFusion has an established footprint with the Freshness and Traceability Coding service, including portions of Manhattan, Brooklyn and Norfolk County MA. More than 7,000 grocery shoppers were interviewed.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is a privately held company based in Deerfield, Ill., with a Client Solutions Center located in Boulder, Colo. For more information, visit http://www.EggFusion.com.

About SurveyUSA

SurveyUSA, of Verona NJ, is one of the nation's largest and most respected research firms. SurveyUSA conducts opinion surveys for governments, agencies, non-profits, media and commercial clients, using state-of-the-art proprietary software. For more information, visit http://www.surveyusa.com.

Jaclyn Valrose, 312-240-3378, Jaclyn.Valrose@edelman.com


'/>"/>
SOURCE EggFusion
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. New male sling procedure helps prostate cancer survivors who suffer from urinary incontinence
2. Direct Anesthetic Infusion Helps Colorectal Cancer Patients
3. Radiation and drug combo helps boost efficacy of lung cancer treatment
4. Childs Flu Shot Helps Whole Family
5. Microsoft Helps Developers of Clinical User Interfaces Improve Efficiency, Patient Safety With Free Toolkit
6. Generic prostate drug helps find high-risk cancers early
7. Tamoxifen Helps Treat Bipolar Disorder
8. Imaging Software Helps Track, Treat Injured Brains
9. GPS-like technology helps pinpoint best methods for moving injured players
10. New Website Helps Women Be Fit, Sexy and in Control!
11. Brain Defect Helps Drive Fragile X Syndrome
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/27/2017)... Jacksonville, Florida (PRWEB) , ... April 27, 2017 , ... ... qualified candidates. But they will rapidly reject an outdated healthcare executive resume. , “If ... good look at your executive resume and wondering if it’s as ready as you ...
(Date:4/27/2017)... ... April 27, 2017 , ... ... North American CAREGiverSM of the Year for her extraordinary compassion and lifelong dedication ... 60,000 North American professional caregivers for the prestigious award each year – identifying ...
(Date:4/27/2017)... ... ... Offering the purest product of its kind, Swissx Labs AG has launched ... the market has seen before. Swissx uses proprietary strains of hemp plants grown in ... for extraction, to produce its CBD oil--maximizing its benefits for health and wellness. Learn ...
(Date:4/26/2017)... ... April 26, 2017 , ... Jump Technologies, Inc., an ... it has completed a round of funding to accelerate its growth strategies. The ... Granite Capital is a growth equity firm focused on investments in healthcare and ...
(Date:4/26/2017)... ... April 26, 2017 , ... ... to announce the ATA 2017 President’s Awards recipients, comprised of organizations and ... healthcare delivery. , The ATA 2017 President’s Awards recognize individuals and ...
Breaking Medicine News(10 mins):
(Date:4/18/2017)... 18, 2017 Research and Markets has announced ... report to their offering. ... global arthroscopy devices market to grow at a CAGR of 6.35% ... Devices Market 2017-2021, has been prepared based on an in-depth market ... landscape and its growth prospects over the coming years. The report ...
(Date:4/18/2017)... DIEGO and BLOOMINGTON, Minn. ... Inc. (NASDAQ: IMMY ) ("Imprimis"), an ... Precision Lens ("Precision Lens"), today announced the signing ... the agreement, Precision Lens will deploy a dedicated ... select geographies in the U.S., primarily focused in ...
(Date:4/18/2017)... , April 18, 2017 Research and ... the United States Molecular Imaging Equipment and Radiopharmaceuticals Market, Forecast ... ... molecular imaging equipment revenues as well as growth in the ... will provide value to market participants that design and manufacture ...
Breaking Medicine Technology: