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EggFusion Helps Retailers Address Consumers' Food Safety Concerns
Date:1/7/2008

Survey finds that seven out of 10 shoppers in the Northeast are more worried about the safety of the food they purchase today than they were

just one year ago

DEERFIELD, Ill., Jan. 7 /PRNewswire/ -- Consumers hold local grocers twice as accountable as manufacturers or the government when it comes to the safety of food purchased in their stores, according to a research study released today by EggFusion. While the study was primarily conducted to measure consumer perceptions of egg safety and their preferences related to freshness dating and traceability coding on eggs, it also probed attitudes and perceptions about general food safety concerns.

The number of recent high-profile food recalls has both retailers and consumers weary. EggFusion's research shows that nearly 60 percent of consumers surveyed are concerned that a food safety issue similar to the spinach and peanut butter recalls could happen with eggs. The company's Freshness and Traceability Coding Service addresses these concerns by providing the only method accepted by the United States Department of Agriculture (USDA) for applying permanent, tamperproof freshness dates and traceability codes to eggshells. Research also indicates that nearly one-third of buyers who purchased eggs with Freshness and Traceability Coding would go out of their way to continue to do so. And, 90 percent of egg buyers see value in this service, citing that this service increases their overall opinion of their grocery store 60 percent of the time.

"EggFusion provides retailers a simple step toward offering consumers more insight into their food supply," said Bradley Parker, founder and chairman of EggFusion. "Our service not only instills consumer confidence in an important kitchen staple, it also demonstrates the retailer's dedication to enhancing food safety for its customers."

In addition to the tamperproof freshness date found on every eggshell, EggFusion's traceability service allows the consumer to retrieve egg-specific production information such as where and when the egg was packaged by entering an alphanumeric code on http://www.MyFreshEgg.com or at participating retailer websites. Further, survey findings indicate nearly 80 percent of shoppers said that if they could learn when and where their groceries were produced, they would consider them safer.

"There is certainly a great deal of opportunity for any company helping consumers feel better about the food they consume. EggFusion is committed to doing its part to ensure that the eggs in every consumer's refrigerator are as fresh and safe as they can be," said Parker. "The results of this study further demonstrate the important role traceability plays in enhancing food safety."

Survey Methodology

SurveyUSA administered telephone surveys in geographies where EggFusion has an established footprint with the Freshness and Traceability Coding service, including portions of Manhattan, Brooklyn and Norfolk County MA. More than 7,000 grocery shoppers were interviewed.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is a privately held company based in Deerfield, Ill., with a Client Solutions Center located in Boulder, Colo. For more information, visit http://www.EggFusion.com.

About SurveyUSA

SurveyUSA, of Verona NJ, is one of the nation's largest and most respected research firms. SurveyUSA conducts opinion surveys for governments, agencies, non-profits, media and commercial clients, using state-of-the-art proprietary software. For more information, visit http://www.surveyusa.com.

Jaclyn Valrose, 312-240-3378, Jaclyn.Valrose@edelman.com


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SOURCE EggFusion
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