Navigation Links
EggFusion Helps Retailers Address Consumers' Food Safety Concerns
Date:1/7/2008

Survey finds that seven out of 10 shoppers in the Northeast are more worried about the safety of the food they purchase today than they were

just one year ago

DEERFIELD, Ill., Jan. 7 /PRNewswire/ -- Consumers hold local grocers twice as accountable as manufacturers or the government when it comes to the safety of food purchased in their stores, according to a research study released today by EggFusion. While the study was primarily conducted to measure consumer perceptions of egg safety and their preferences related to freshness dating and traceability coding on eggs, it also probed attitudes and perceptions about general food safety concerns.

The number of recent high-profile food recalls has both retailers and consumers weary. EggFusion's research shows that nearly 60 percent of consumers surveyed are concerned that a food safety issue similar to the spinach and peanut butter recalls could happen with eggs. The company's Freshness and Traceability Coding Service addresses these concerns by providing the only method accepted by the United States Department of Agriculture (USDA) for applying permanent, tamperproof freshness dates and traceability codes to eggshells. Research also indicates that nearly one-third of buyers who purchased eggs with Freshness and Traceability Coding would go out of their way to continue to do so. And, 90 percent of egg buyers see value in this service, citing that this service increases their overall opinion of their grocery store 60 percent of the time.

"EggFusion provides retailers a simple step toward offering consumers more insight into their food supply," said Bradley Parker, founder and chairman of EggFusion. "Our service not only instills consumer confidence in an important kitchen staple, it also demonstrates the retailer's dedication to enhancing food safety for its customers."

In addition to the tamperproof freshness date found on every eggshell, EggFusion's traceability service allows the consumer to retrieve egg-specific production information such as where and when the egg was packaged by entering an alphanumeric code on http://www.MyFreshEgg.com or at participating retailer websites. Further, survey findings indicate nearly 80 percent of shoppers said that if they could learn when and where their groceries were produced, they would consider them safer.

"There is certainly a great deal of opportunity for any company helping consumers feel better about the food they consume. EggFusion is committed to doing its part to ensure that the eggs in every consumer's refrigerator are as fresh and safe as they can be," said Parker. "The results of this study further demonstrate the important role traceability plays in enhancing food safety."

Survey Methodology

SurveyUSA administered telephone surveys in geographies where EggFusion has an established footprint with the Freshness and Traceability Coding service, including portions of Manhattan, Brooklyn and Norfolk County MA. More than 7,000 grocery shoppers were interviewed.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is a privately held company based in Deerfield, Ill., with a Client Solutions Center located in Boulder, Colo. For more information, visit http://www.EggFusion.com.

About SurveyUSA

SurveyUSA, of Verona NJ, is one of the nation's largest and most respected research firms. SurveyUSA conducts opinion surveys for governments, agencies, non-profits, media and commercial clients, using state-of-the-art proprietary software. For more information, visit http://www.surveyusa.com.

Jaclyn Valrose, 312-240-3378, Jaclyn.Valrose@edelman.com


'/>"/>
SOURCE EggFusion
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. New male sling procedure helps prostate cancer survivors who suffer from urinary incontinence
2. Direct Anesthetic Infusion Helps Colorectal Cancer Patients
3. Radiation and drug combo helps boost efficacy of lung cancer treatment
4. Childs Flu Shot Helps Whole Family
5. Microsoft Helps Developers of Clinical User Interfaces Improve Efficiency, Patient Safety With Free Toolkit
6. Generic prostate drug helps find high-risk cancers early
7. Tamoxifen Helps Treat Bipolar Disorder
8. Imaging Software Helps Track, Treat Injured Brains
9. GPS-like technology helps pinpoint best methods for moving injured players
10. New Website Helps Women Be Fit, Sexy and in Control!
11. Brain Defect Helps Drive Fragile X Syndrome
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/3/2016)... ... May 04, 2016 , ... The National Association ... into its VIP Woman of the Year Circle. She is recognized with this prestigious ... professional women, boasting more than 850,000 members and over 200 operating Local Chapters. , ...
(Date:5/3/2016)... ... May 03, 2016 , ... According to an ... with numerous issues related to medical care in the hospital setting, which include ... manner from hospital staff. Commenting on this article, the founder of House Call ...
(Date:5/3/2016)... AZ (PRWEB) , ... May 03, 2016 , ... ... NCPDP presented its 2016 Champion Award to Charles D. Pulido, R.Ph., Co-Founder ... Lee Wilkins, Pharm.D., M.S., Ph.D., Pharmacy Advisor and Health IT Specialist, Office of ...
(Date:5/3/2016)... ... 03, 2016 , ... Healing Cancer in This Century is a ... toward recovery and is offered by creator and visionary Carlos Caridad. Healing Cancer ... show considering medical and healing modalities of the fields of Integrative, Alternative, Energetic, ...
(Date:5/3/2016)... Irvine, California (PRWEB) , ... May 03, 2016 ... ... of its innovative brainsalvation tool – a web application that helps people assess ... medical research, the brainsalvation™ web app will provide users a “Risk Reduction Score™” ...
Breaking Medicine News(10 mins):
(Date:5/3/2016)... , May 3, 2016  As a teenager, ... contracted rheumatic fever, which damaged his heart. He continued ... But by June 2013, Shepherd,s heart was giving out ... death. On June 20, 2013, the Mesa, ... Artificial Heart (TAH-t). Like a heart transplant, the SynCardia ...
(Date:5/3/2016)... OSWEGO, Ore. , May 3, 2016   ... the importance of extending care beyond the implant at ... Sessions, May 4-7 in San Francisco ... with continually delivering the highest quality of patient care ... patients are cared for each and every tomorrow," said ...
(Date:5/3/2016)...  Specialty Silicone Fabricators is offering teachers a ... cleanroom works. The free visual aid provides a ... Chris Mazelin , SSF ... enthusiastically supports the Science, Technology, Engineering and Math ... generation of innovators. We want to provide resources ...
Breaking Medicine Technology: