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Efforts by Blue Cross Blue Shield of Michigan, Physician Practices Help Michigan Become a Leading Adopter of E-prescribing
Date:8/6/2009

pon entering prescribing orders, doctors can get alerts about potential harmful interactions, drug allergies and dosing issues. E-prescribing also may reduce time spent by pharmacy staff to make callbacks to doctors' offices, and it avoids paper waste.

More than 1 million prescriptions have been handled by the BCBSM program. Current volume is about 130,000 prescriptions per month. Nearly 50,000 member alerts have been triggered. About 30 percent of them resulted in the prescribing doctor taking action to resolve potential problems.

The collaborative program is one of several e-prescribing efforts supported by BCBSM. E-prescribing is also supported through BCBSM's Physician Group Incentive Program, a collaborative effort that includes 35 participating physician organizations across Michigan. They represent some 6,400 primary care physicians and specialists who care for about 1.6 million patients. The program provides incentives to physician groups for introducing efficiencies in the delivery of care. In some cases, the physician groups use their incentives dollars to start or maintain e-prescribing in their offices.

In Southeast Michigan, Blue Cross is a very active participant in a coalition saluted in June for boosting Michigan to third in the nation in e-prescribing. Michigan ranked third, behind only Massachusetts and Rhode Island, in the Safe-Rx Award from Surescripts, America's largest electronic network. The Safe-Rx Award recognizes Blue Cross and fellow partners in the Southeast Michigan E-prescribing Initiative as national leaders in e-prescribing.

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield
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SOURCE Blue Cross Blue Shield of Michigan
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