Navigation Links
Effective regulation of alcohol brand placements in movies could limit underage drinking
Date:5/27/2013

(Lebanon, NH, 5/27/2013) Researchers at the Norris Cotton Cancer Center have found that current constraints on advertising for alcohol products in movies that adolescents watch are not effective.

The study, "Trends in Tobacco and Alcohol Brand Placements in Popular US movies, 1996 through 2009,"was published online in the May 27, 2013 JAMA Pediatrics.

Studies have shown that movies influence smoking and drinking during adolescence: A 2012 Surgeon General's report noted a causal relationship between the initiation of smoking in adolescents and depictions of smoking in movies, and there are studies showing that children's exposure to movie imagery of tobacco and alcohol is also associated with early onset of drinking and alcohol abuse. A 1998 agreement, enforced by the State Attorneys General, resulted in dramatic declines in cigarette brand placements after 1999, and coincided with declines in youth tobacco use. However, paid brand placement in movies is still a common marketing practice for the alcohol industry and their rules don't adequately restrict placements to movies intended for adults.

"In order to be effective, constraints on advertising for products that harm adolescents should be externally developed and enforced," says Dr. James Sargent, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of Pediatrics at the Geisel School of Medicine at Dartmouth. "Historically, industry self-regulation in this area does not work."

This study examines recent trends for tobacco and alcohol use in movies before and after the 1998 Master Settlement Agreement (MSA), which ended payments for tobacco brand placements in films. After the MSA was implemented tobacco brand placements in movies declined by 7 percent per year while alcohol brand placement, subject only to industry self-regulation, was found increasingly in movies rated for ages as young as 13.

The authors sugg
'/>"/>

Contact: Robin Dutcher
robin.dutcher@hitchcock.org
603-653-9056
Dartmouth-Hitchcock Medical Center
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Effective virus protection without anti-virus software, identifies idcloak
2. Telcom & Data Introduces Wheelock SAFEPATH® SP40S Emergency Evacuation System, An Effective Office Tool to Protect Employees from Severe Weather Threats
3. Consulting Firm Execs to Discuss Strategies for Effective Management of Specialty Drugs in AIS’s May 30 Webinar
4. Enrichment therapy effective among children with autism, UCI study finds
5. Peer-Reviewed Article Shows CLn® BodyWash an Effective Solution for Children with Eczema
6. Monoclonal antibody appears effective and safe in asthma Phase IIa trial
7. Study: Older Whooping Cough Vaccine More Effective
8. Whole-cell vaccine was more effective than acellular vaccine during CA pertussis outbreak
9. Ginger compounds may be effective in treating asthma symptoms
10. Effective New Dental SEO Solution Launched by E-dentists.com in Partnership with JD Media Surge, LLC
11. How To Increase Memory Power
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/4/2015)... The National Association of Professional Women ... 2015-2016 inductee into the NAPW VIP Woman of the ... for leadership in oral healthcare. NAPW is the nation's ... than 700,000 members and over 200 operating Local Chapters. ... group of professional women," said NAPW President Star Jones. ...
(Date:5/4/2015)... (PRWEB) May 04, 2015 Every Friday ... treatment center located in Southwest Michigan, patients and staff ... of those graduating the rehabilitation program and to gain ... their addictions. , One by one, those patients ... podium to accept their certificates and to share a ...
(Date:5/4/2015)... The American Council of Engineering Companies ... of Stanley Consultants , to the Institute ... a three-year term. , ACEC co-established ISI with the ... of Civil Engineers (ASCE). A non-profit group, ISI ... infrastructure called Envision. Launched in 2012, the Envision rating ...
(Date:5/4/2015)... Malibu Biotech Systems LLC salutes the ... is the first personal hygiene product dedicated specifically ... fresh breath appeal. KissSafe™ contains an FDA-approved active ... the mouth and oral cavity before and after ... additional wellness benefits. KissSafe’s proprietary prevent-tech will be ...
(Date:5/4/2015)... May 04, 2015 Leonardo J. Lozada, ... chief physician executive, and William C. Daniel, M.D., Saint ... accepted personal invitations from the Secretary of the Air ... (NSF) at the Air War College, Maxwell Air Force ... influential citizens to senior U.S. and international officers and ...
Breaking Medicine News(10 mins):Health News:National Association of Professional Women Inducts Elizabeth Moncada, Owner, Moncada Center for Orofacial Pain, into its 2015-2016 VIP Woman of the Year Circle 2Health News:A Forever Recovery Celebrates New Victories in Overcoming Addiction With Weekly Graduation 2Health News:Thomopulos Appointed to Institute for Sustainable Infrastructure Board 2Health News:80 Million Germs from Kissing - Introducing KissSafe™ 2Health News:Saint Luke’s Health System Leadership Selected to Attend National Security Forum 2
... Superficial vein thrombosis linked to deep vein thrombosis, study ... supposedly harmless condition -- superficial vein thrombosis, or varicose ... herald the presence of a more dangerous problem. , ... an Austrian study actually had deep vein thrombosis (DVT), ...
... still working on H1N1 swine flu vaccine, which should be ... The U.S. Food and Drug Administration has approved the vaccine ... Monday. , The agency noted that this vaccine will not ... reached pandemic proportions around the world and is expected to ...
... has spawned similar efforts across the U.S., report finds, ... New York City Health Department mandated that city restaurants ... be a health hazard, the action was greeted with ... state, comments," said Dr. Lynn Silver, assistant commissioner of ...
... , , NEW YORK, July ... Door" program for patients with multiple myeloma. Cancer Care ,s program will provide ... transportation costs such as gasoline and taxi, bus or train fare to and ... program is funded in part by a generous grant from Millennium: The Takeda ...
... pancreatic research, study suggests , MONDAY, July 20 (HealthDay News) ... an important role in directing cells to become part of ... say this finding could help efforts to find a cure ... that the Sox17 gene "acts like a toggle or binary ...
... , , LOS ANGELES, July 20 ... W. Nahas, managing director of the Southern California region of Korn/Ferry ... organization,s corporate board of directors. The appointment of Nahas marks the ... will replace outgoing board chair, Jeffrey M. Johnson, principal, The Yucaipa ...
Cached Medicine News:Health News:Vein Condition May Mask Serious Clot Disorder 2Health News:FDA Approves Seasonal Flu Vaccine for 2009-2010 2Health News:FDA Approves Seasonal Flu Vaccine for 2009-2010 3Health News:In New York City, Trans Fat Ban Is Working 2Health News:In New York City, Trans Fat Ban Is Working 3Health News:CancerCare Launches New Program to Help Multiple Myeloma Patients Cover Transportation Costs 2Health News:CancerCare Launches New Program to Help Multiple Myeloma Patients Cover Transportation Costs 3Health News:Cell Discovery May Bring Science Closer to Diabetes Cure 2Health News:Caroline W. Nahas Named New Corporate Board Chair for United Way of Greater Los Angeles 2Health News:Caroline W. Nahas Named New Corporate Board Chair for United Way of Greater Los Angeles 3
(Date:5/4/2015)... Ill. , May 4, 2015 RadiologyAuction will ... with live video and product demonstrations at the end ... imaging equipment such as Kodak and Fuji Cr,s, Agfa ... auctioned at the first event. Various imaging equipment will ... www.RadiologyAuction.com . After years of buying and ...
(Date:5/4/2015)... , May 4, 2015 PharmaEngine, Inc. ... Pharmaceuticals, Inc. (NASDAQ: MACK ) with its ... ) jointly announced that Baxter has submitted a ... Agency (EMA) for MM-398 (irinotecan liposome injection), also ... of the pancreas who have been previously treated ...
(Date:5/4/2015)... Pa. , May 4, 2015  Makindus, Inc. ... today that the European Medicines Agency (EMA) has granted ... the treatment of Stargardt,s Disease. "We are ... MI-100 to treat Stargardt,s disease in place for ... development program in the United States ...
Breaking Medicine Technology:RadiologyAuction Announces Event Starting On May 5th 2PharmaEngine Announces Filing by Baxter BioScience of Marketing Authorization Application of MM-398 (PEP02) to the European Medicines Agency for Post-Gemcitabine Metastatic Pancreatic Cancer Patients 2PharmaEngine Announces Filing by Baxter BioScience of Marketing Authorization Application of MM-398 (PEP02) to the European Medicines Agency for Post-Gemcitabine Metastatic Pancreatic Cancer Patients 3European Medicines Agency (EMA) Grants Orphan Designation for Makindus' MI-100 for Stargardt's Disease 2
... , WALTHAM, Mass., Nov. 17 Decision Resources, one ... and healthcare issues, finds that sales of agents to treat ... decade, increasing from $360 million in 2008 to $450 million ... the United Kingdom and Japan. , The new Pharmacor report ...
... 16 Symmetry Medical Inc. (NYSE: SMA ), a ... and other medical markets, announced today that Brian S. Moore, President ... and Chief Financial Officer, are scheduled to present at the 21st ... New York City on Tuesday, December 1, 2009 at 12:30 p.m. ...
Cached Medicine Technology:Acute Ischemic Stroke Drug Market Will Remain Relatively Flat, Increasing From $360 Million in 2008 to $450 Million in 2018 2Symmetry Medical to Present at 21st Annual Piper Jaffray Health Care Conference 2
Half aprons used to protect pelvic regions...
Light and comfortable thyroid protection. The softest, most comfortable throid collar made. No neck irritating binding....
... full protection is necessary, the Two-Piece ... add to your comfort through more ... greater flexibility. The vest comes with ... hanging loops as well as an ...
... Apron has standard front protection. ... from the shoulders to the ... a 6" wide elastic belt. ... fit various sized individuals. Available ...
Medicine Products: