Navigation Links
Effective regulation of alcohol brand placements in movies could limit underage drinking
Date:5/27/2013

(Lebanon, NH, 5/27/2013) Researchers at the Norris Cotton Cancer Center have found that current constraints on advertising for alcohol products in movies that adolescents watch are not effective.

The study, "Trends in Tobacco and Alcohol Brand Placements in Popular US movies, 1996 through 2009,"was published online in the May 27, 2013 JAMA Pediatrics.

Studies have shown that movies influence smoking and drinking during adolescence: A 2012 Surgeon General's report noted a causal relationship between the initiation of smoking in adolescents and depictions of smoking in movies, and there are studies showing that children's exposure to movie imagery of tobacco and alcohol is also associated with early onset of drinking and alcohol abuse. A 1998 agreement, enforced by the State Attorneys General, resulted in dramatic declines in cigarette brand placements after 1999, and coincided with declines in youth tobacco use. However, paid brand placement in movies is still a common marketing practice for the alcohol industry and their rules don't adequately restrict placements to movies intended for adults.

"In order to be effective, constraints on advertising for products that harm adolescents should be externally developed and enforced," says Dr. James Sargent, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of Pediatrics at the Geisel School of Medicine at Dartmouth. "Historically, industry self-regulation in this area does not work."

This study examines recent trends for tobacco and alcohol use in movies before and after the 1998 Master Settlement Agreement (MSA), which ended payments for tobacco brand placements in films. After the MSA was implemented tobacco brand placements in movies declined by 7 percent per year while alcohol brand placement, subject only to industry self-regulation, was found increasingly in movies rated for ages as young as 13.

The authors suggest that since evidence now supports the negative health consequences of smoking and drinking in films, the rating system should change. Movies that depict drinking in contexts that could increase curiosity or acceptability of unsafe drinking should be rated R. For example, no movie with a youth rating should show alcohol brands, underage drinking, binge drinking, alcohol abuse, or drinking and driving.


'/>"/>

Contact: Robin Dutcher
robin.dutcher@hitchcock.org
603-653-9056
Dartmouth-Hitchcock Medical Center
Source:Eurekalert

Related medicine news :

1. Effective virus protection without anti-virus software, identifies idcloak
2. Telcom & Data Introduces Wheelock SAFEPATH® SP40S Emergency Evacuation System, An Effective Office Tool to Protect Employees from Severe Weather Threats
3. Consulting Firm Execs to Discuss Strategies for Effective Management of Specialty Drugs in AIS’s May 30 Webinar
4. Enrichment therapy effective among children with autism, UCI study finds
5. Peer-Reviewed Article Shows CLn® BodyWash an Effective Solution for Children with Eczema
6. Monoclonal antibody appears effective and safe in asthma Phase IIa trial
7. Study: Older Whooping Cough Vaccine More Effective
8. Whole-cell vaccine was more effective than acellular vaccine during CA pertussis outbreak
9. Ginger compounds may be effective in treating asthma symptoms
10. Effective New Dental SEO Solution Launched by E-dentists.com in Partnership with JD Media Surge, LLC
11. How To Increase Memory Power
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/26/2017)... ... April 26, 2017 , ... ... to announce the ATA 2017 President’s Awards recipients, comprised of organizations and ... healthcare delivery. , The ATA 2017 President’s Awards recognize individuals and ...
(Date:4/26/2017)... ... April 26, 2017 , ... The National ... upon National Registry of Emergency Medical Technicians and welcomes this organization ... Dr. Jan G. West, Ph.D. , CEO & Organizational Psychologist at NBRI. ...
(Date:4/26/2017)... ... April 26, 2017 , ... ... a unique website ( CRISPRCas.pioneer.com ) that demonstrates how this advanced plant breeding ... more and better food, with fewer resources. It highlights the business’ principles, research ...
(Date:4/25/2017)... ... April 25, 2017 , ... Bellus Medical, a leader in ... a new class of photodynamic cosmetics (PDC). , Allumera® is the first PDC ... signs of aging, and minimize the appearance of pores – all with minimal ...
(Date:4/25/2017)... ... April 25, 2017 , ... A stressful work environment can hurt the physical ... productivity and performance in the workplace. The goal of Clearview Resolution Services has always ... of April, Clearview Resolution Services will be shutting down the office early on Fridays. ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... 19, 2017  Sorrento Therapeutics, Inc. (NASDAQ: ... company developing new treatments for cancer and other ... its previously announced underwritten public offering of 23,625,084 ... offering price of $2.00 per share, before deducting ... payable by Sorrento.  The net proceeds to Sorrento ...
(Date:4/19/2017)... , April 19, 2017  SARES•REGIS Group ... it is developing at Conejo Spectrum Business Park ... to Atara Biotherapeutics, Inc. , a biopharmaceutical ... and life-threatening diseases that have been underserved by ... T-cell therapies for cancer, autoimmune and infectious disease. ...
(Date:4/18/2017)... 18, 2017 Research and Markets has announced ... report to their offering. ... global arthroscopy devices market to grow at a CAGR of 6.35% ... Devices Market 2017-2021, has been prepared based on an in-depth market ... landscape and its growth prospects over the coming years. The report ...
Breaking Medicine Technology: