Navigation Links
Effective health messages may yield vaccine compliance among ER workers
Date:6/17/2008

Emergency room workers will be the first line of defense in the event of a disease pandemic and will be forced to deal with the chaos that inevitably comes with treating thousands of sick and dying. In order to protect themselves and allow them to care for the public, these first responders need to be fully prepared by getting available vaccines now.

But how can public health officials convince ER workers to get a vaccine at a time when no threat is imminent, and they are worried about the vaccine's side effects?

In a new study published this month in Biosecurity and Bioterrorism, researchers from the Center for Preparedness Research and Planning and the Department of Public Health at Temple University found that by addressing ER workers' fears and concerns, they could craft persuasive messages to convince ER workers to get vaccinated.

"In the wake of 9/11 and the anthrax attacks, the government tried to implement a program to vaccinate 500,000 healthcare workers against the smallpox virus, which theoretically could be used in a bioterror attack," said lead researcher Sarah Bass, Ph.D., M.P.H., assistant professor of public health at Temple's College of Health Professions. "But it was left to each state to run the program, and each did so differently. As a result, less than 40,000 ER workers nationwide were vaccinated."

Bass noted that study participants were reluctant to get this particular vaccine because it is a live form of the virus and they weren't sure of the effects it would have on their health, if they could spread it to others, or if it would mean missed time from work.

Using a unique method called "perceptual mapping," researchers found that today, with no threat of an attack, ER workers would only be inclined to get vaccinated if they first got a recommendation from a trusted source, such as another hospital or healthcare professional. But when the threat of an outbreak was imminent, participants said they felt it would be their duty to get vaccinated, with or without a recommendation.

"States that crafted messages around the endorsement of a trusted source were able to get more healthcare workers vaccinated," Bass said. "But we see that the message needs to shift if an outbreak is imminent: that workers need the vaccination to stay healthy and alive."

For this study, the researchers first asked 73 emergency room workers at hospitals in the Philadelphia area to rate on a scale of 1�� the importance of various aspects of the smallpox vaccination in four separate scenarios: Today, with no smallpox outbreak4; if another terrorist attack happened in the United States; if a smallpox outbreak occurred somewhere in the United States; and if a smallpox outbreak occurred in the Philadelphia area.

Data from the surveys was then used to create the perceptual maps, three-dimensional models of respondents' attitudes, toward getting vaccinated. This technique is often used by marketers and politicians to determine whether a consumer will buy a product or vote for a candidate. For this study, researchers were able to see significant shifts in attitude under increasingly higher levels of threat.

"This data will help public health officials craft effective messages according to specific scenarios. These messages can then be used in preparation for an outbreak, so in case it does happen, we won't be caught off guard," Bass said. "More importantly, these results have serious implications for how messages are crafted in the event a pandemic such as avian flu or SARS occurs. The circumstances under which these events occur dictate how to address the concerns of healthcare workers or the general public."


'/>"/>

Contact: Renee Cree
renee.cree@temple.edu
215-707-1583
Temple University
Source:Eurekalert

Related medicine news :

1. Effective treatment for sickle cell underused by doctors
2. Effective Communication of Clinical Studies for Maximum Impact
3. Winning Method - Effective Identification and Development of Clinical Investigators
4. Adalimumab therapy effective in AS, RA and PsA patients refractory to other anti-TNF therapies
5. Hand bone mineral density is an effective predictor of mortality in rheumatoid arthritis
6. Whole Milk Cheaper, Effective Contrast Agent for GI Scans
7. Tracking Cancer Drugs Effectiveness
8. ECRI Institutes Alert and Recall Management System Expands Effectiveness with New Content and Filters
9. Exposure Therapy Effective in Preventing Post-Traumatic Stress
10. Study of anti-CD20 therapy effective B cell depletion
11. Whole milk is effective and cost-effective as oral contrast agent
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/5/2016)... CA (PRWEB) , ... May ... ... lectures and hands-on exercises, the Wharton Seminars for Business Journalists , ... better understanding of key business and economic issues.  This one-day program at ...
(Date:5/5/2016)... , ... May 05, 2016 , ... LELO ... self-love. Every day, LELO fans reach out via email, social media and on the ... upcoming up: “Is the way I masturbate ‘normal’ or ‘correct’?” , While some methods ...
(Date:5/5/2016)... Indianapolis, IN (PRWEB) , ... May 05, 2016 ... ... employee benefits advisory organization, announces McLaughlin & Smoak Benefits as the latest addition ... & Smoak Benefits has a dedicated team of compliance, wellness, human resources, and ...
(Date:5/5/2016)... Bremerton, WA (PRWEB) , ... May 05, 2016 , ... ... program serving the families of Bremerton, Port Orchard and communities west of Seattle. The ... Lowery, a 12 year local girl who died suddenly due to complications from the ...
(Date:5/5/2016)... ... May 05, 2016 , ... ... grants the most heartfelt wishes of these children. The wishes provide hope ... President and CEO of Make-A-Wish Mississippi, Brent Wilson said, “In 2016, the ...
Breaking Medicine News(10 mins):
(Date:5/4/2016)... Valeritas Holdings, Inc. (OTCQB: VLRX) ... offering (APO). This was accomplished via a reverse merger ... a private placement of approximately 5 million shares of ... Under the terms of the reverse merger, which ... will trade on the OTC Markets under the symbol ...
(Date:5/4/2016)... , May 4, 2016 ... of the  "Global Acute lymphocytic Leukemia Market ... to their offering.       (Logo: ... Acute Lymphocytic Leukemia Market and Competitive Landscape ... Lymphocytic Leukemia pipeline products, Acute Lymphocytic Leukemia ...
(Date:5/3/2016)... 3, 2016  As a teenager, an active and ... which damaged his heart. He continued enjoying sports and ... 2013, Shepherd,s heart was giving out and he was ... 20, 2013, the Mesa, Arizona ... Like a heart transplant, the SynCardia TAH-t is the ...
Breaking Medicine Technology: