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Educational Toy Franchise Expects Continued Growth Throughout Colorado in 2010
Date:3/29/2010

Despite slow economy, demographic studies in Colorado indicate a strong success potential for new Learning Express franchises

(Vocus) March 29, 2010 -- Ask any evolutionary biologist—in a volatile environment with limited resources, specialization is the key to survival. In 2009, a franchise of specialty toy stores proved the theory. Learning Express, the nation’s leading educational toy retailer, opened fourteen new locations and twelve temporary “pop-up” stores for the holiday season, five of which remain open with short-term leases. The company also reported that sales were up from the previous year. According to CEO Sharon DiMinico, it’s all thanks to specialization and adaptation.


“The kind of homogenous approach you find in many franchises is not the answer when people are investing in their future,” says DiMinico. “Learning Express is built for the independent entrepreneur. Our franchisees benefit from nearly thirty years of experience and we have a significant support system in place, but there’s a lot of freedom. We want our stores to be unique and special in their local community. The cookie-cutter approach doesn’t work with our concept; our owners need to be responsive to their regional markets.”

Learning Express plans to open 17-20 new toy store franchises in 2010. Exact locations have yet to be decided and the company is actively seeking additional applicants
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Educational Toy Franchise Expects Continued Growth Throughout Colorado in 2010
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