Edge Dynamics' New Dashboard Unlocks Value of Channel Data Enter...( enhancing others based on extensi...),Health

enhancing others based on extensive customer feedback. Stakeholders

receive alerts relevant to their individual roles or functional areas

if new data shows deviations from forecasts, set policies or

thresholds.

-- Direct launch points into application. Within the dashboard, users can

easily access the applications in the Edge Dynamics Demand Management

Suite to take appropriate actions such as approving or rejecting

orders, holding inventory, etc.

"Years of ERP implementation experience showed our industry two important things," said Josh Greenbaum, principal, Enterprise Applications Consulting. "First, employees often missed opportunities to take corrective action because they couldn't get their hands on the right data quickly enough. Second, poor usability prevented enterprise software from delivering on its promise; even when employees had technology to help them access critical data, they simply wouldn't use an unfriendly interface."

The Edge Dynamics Demand Dashboard is currently available in beta and will be released in Q1 2008 as a new module in the Edge Dynamics Demand Management Suite Release 4.5. As part of the beta process, Edge is soliciting feedback on the most useful key performance indicators (KPIs) and will refine the solution based on the feedback prior to general availability.

About Edge Dynamics

Edge Dynamics is the pioneer and leading provider of dynamic demand management solutions to the life sciences industry. Used daily by five of the top ten U.S. pharmaceutical manufacturers, Edge Dynamics on-premise and on-demand solutions enable manufacturers to sense channel demand, find business exceptions that matter, and optimize operational performance in real time. Commercial Operations, Sales, Marketing, Supply Chain, and Finance gain unprecedented insights into product launches, marketing campaign effectiveness, forecast accuracy, channel sales an
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