Edge Dynamics' New Dashboard Unlocks Value of Channel Data Enter...(his eliminates the 11th hour call...),Health

hour calls from distributors about shortages or stock-outs.

-- Optimize channel relationships by monitoring trade agreement

performance daily instead of waiting 30 days beyond quarter end. With

the Edge Dynamics Demand Dashboard, the operations team can actively

monitor fee-for-service performance and take necessary corrective

actions immediately -- for the benefit of both parties.

-- Improve revenue predictability by validating what is actually

happening in the channel with financial expectations throughout the

quarter. Finance organizations can leverage the new dashboard to help

project the overall economic impact of new product introductions,

price actions, returns, chargebacks and revenue recognition on

financial performance.

Features and benefits of the Edge Dynamics Demand Dashboard include:

-- User-configurable interface. Individuals can access pre-configured

views of content or change the dashboard themselves to display the

most relevant views and alerts for their specific roles -- no IT

assistance is required. Pre-configured views include channel sales

and orders, inventory, agreements, new product launch, data quality

and downstream product flow.

-- Enhanced presentation of channel insights. The existing Edge Dynamics

Demand Management Suite currently integrates with and analyzes large

volumes of daily data from multiple sources. Within its intuitive

interface, this new dashboard presents channel performance information

more effectively across the enterprise. This includes the ability to

drill down within interactive maps to see daily inventory levels or

shipments on a local, regional or national level.

-- More actionable alerts. Edge is adding new, more-granular alerts and'/>"/>