Edge Dynamics' New Dashboard Unlocks Value of Channel Data Enter...( Demand Dashboard Provides Dynamic...),Health

Demand Dashboard Provides Dynamic, Desktop View of Channel Activity, Enabling Life Sciences Manufacturers to Take Real-time Corrective Actions

That Improve Efficiency and Profitability

REDWOOD CITY, Calif., Dec. 13 /PRNewswire/ -- Edge Dynamics, the leading provider of dynamic demand management solutions for the life sciences industry, today announced the new Edge Dynamics Demand Dashboard, a user-configurable interface that lets individuals within a life sciences manufacturer answer -- at a glance -- the most critical questions about the flow of their products through the channel. By focusing on usability at the department, functional and individual levels, Edge has unlocked the value of its Dynamic Demand Management Suite across the enterprise.

With new data at their fingertips, individuals across multiple functions can take revenue-impacting actions daily. With data so accessible and intuitively presented, Edge customers can:
-- Maximize new product sales performance by monitoring sales daily and

receiving early warning alerts about deviations from forecast

(or plan). Instead of manually aggregating data from multiple

sources, a process that can take up to six weeks, sales and marketing

teams can adjust sales activities or inventories to match demand in

real-time to meet changing market conditions.

-- Avoid product shortages and stock-outs that ultimately lead to

prescription switching and associated revenue loss. Trade and

operations organizations can leverage the dashboard to ensure product

availability and avoid shortages by easily monitoring which

distributors are running too high or too low on inventory. They can

then make the necessary internal adjustments as well as initiate

dialogues with channel partners to ensure adequate product

availability throughout the demand chain. T
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