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Edge Dynamics' New Dashboard Unlocks Value of Channel Data Enterprise-wide

Demand Dashboard Provides Dynamic, Desktop View of Channel Activity, Enabling Life Sciences Manufacturers to Take Real-time Corrective Actions

That Improve Efficiency and Profitability

REDWOOD CITY, Calif., Dec. 13 /PRNewswire/ -- Edge Dynamics, the leading provider of dynamic demand management solutions for the life sciences industry, today announced the new Edge Dynamics Demand Dashboard, a user-configurable interface that lets individuals within a life sciences manufacturer answer -- at a glance -- the most critical questions about the flow of their products through the channel. By focusing on usability at the department, functional and individual levels, Edge has unlocked the value of its Dynamic Demand Management Suite across the enterprise.

With new data at their fingertips, individuals across multiple functions can take revenue-impacting actions daily. With data so accessible and intuitively presented, Edge customers can:
-- Maximize new product sales performance by monitoring sales daily and

receiving early warning alerts about deviations from forecast

(or plan). Instead of manually aggregating data from multiple

sources, a process that can take up to six weeks, sales and marketing

teams can adjust sales activities or inventories to match demand in

real-time to meet changing market conditions.

-- Avoid product shortages and stock-outs that ultimately lead to

prescription switching and associated revenue loss. Trade and

operations organizations can leverage the dashboard to ensure product

availability and avoid shortages by easily monitoring which

distributors are running too high or too low on inventory. They can

then make the necessary internal adjustments as well as initiate

dialogues with channel partners to ensure adequate product

availability throughout the demand chain. This eliminates the 11th

hour calls from distributors about shortages or stock-outs.

-- Optimize channel relationships by monitoring trade agreement

performance daily instead of waiting 30 days beyond quarter end. With

the Edge Dynamics Demand Dashboard, the operations team can actively

monitor fee-for-service performance and take necessary corrective

actions immediately -- for the benefit of both parties.

-- Improve revenue predictability by validating what is actually

happening in the channel with financial expectations throughout the

quarter. Finance organizations can leverage the new dashboard to help

project the overall economic impact of new product introductions,

price actions, returns, chargebacks and revenue recognition on

financial performance.

Features and benefits of the Edge Dynamics Demand Dashboard include:

-- User-configurable interface. Individuals can access pre-configured

views of content or change the dashboard themselves to display the

most relevant views and alerts for their specific roles -- no IT

assistance is required. Pre-configured views include channel sales

and orders, inventory, agreements, new product launch, data quality

and downstream product flow.

-- Enhanced presentation of channel insights. The existing Edge Dynamics

Demand Management Suite currently integrates with and analyzes large

volumes of daily data from multiple sources. Within its intuitive

interface, this new dashboard presents channel performance information

more effectively across the enterprise. This includes the ability to

drill down within interactive maps to see daily inventory levels or

shipments on a local, regional or national level.

-- More actionable alerts. Edge is adding new, more-granular alerts and

enhancing others based on extensive customer feedback. Stakeholders

receive alerts relevant to their individual roles or functional areas

if new data shows deviations from forecasts, set policies or


-- Direct launch points into application. Within the dashboard, users can

easily access the applications in the Edge Dynamics Demand Management

Suite to take appropriate actions such as approving or rejecting

orders, holding inventory, etc.

"Years of ERP implementation experience showed our industry two important things," said Josh Greenbaum, principal, Enterprise Applications Consulting. "First, employees often missed opportunities to take corrective action because they couldn't get their hands on the right data quickly enough. Second, poor usability prevented enterprise software from delivering on its promise; even when employees had technology to help them access critical data, they simply wouldn't use an unfriendly interface."

The Edge Dynamics Demand Dashboard is currently available in beta and will be released in Q1 2008 as a new module in the Edge Dynamics Demand Management Suite Release 4.5. As part of the beta process, Edge is soliciting feedback on the most useful key performance indicators (KPIs) and will refine the solution based on the feedback prior to general availability.

About Edge Dynamics

Edge Dynamics is the pioneer and leading provider of dynamic demand management solutions to the life sciences industry. Used daily by five of the top ten U.S. pharmaceutical manufacturers, Edge Dynamics on-premise and on-demand solutions enable manufacturers to sense channel demand, find business exceptions that matter, and optimize operational performance in real time. Commercial Operations, Sales, Marketing, Supply Chain, and Finance gain unprecedented insights into product launches, marketing campaign effectiveness, forecast accuracy, channel sales and inventory, and contract and regulatory compliance. For more information, visit htttp://, send email to or call 1-866-737-EDGE.

Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc. in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.

SOURCE Edge Dynamics
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