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Ecumen Provides 10 Tips to Make Senior Housing a Cruise Ship on Land
Date:12/22/2009

sually some part of the request that can be a yes. That was Murray’s mantra on the cruise line, and she says it’s equally applicable to senior housing. For example, "Mrs. Smith we can not take you to your daughter’s house 30 miles away but we would be happy to research shuttles and taxis and negotiate the best rate possible for that trip and arrange it for you."

9. Make the Little Things Mean A Lot: Murray says people always absolutely raved about the way their cabin stewards would take the bath towels in their cabins and roll them up into various animal shapes using the passenger's sunglasses for eyes and leave them on the beds at turn down. It took just a minute more time, but it contributed to making the person feel special. Senior housing professionals have multiple opportunities to turn relatively little things into very meaningful gestures.

10. Get the Food Right Always: Cruise passengers will forgive most mistakes but not bad food. It’s the same in senior housing. You have to get the food right. After all, this is the person’s home and they’re going to tell others about it.

Ecumen, based in Shoreview, Minn., is the most innovative leader of senior housing and services, empowering individuals to live richer and fuller lives. Ecumen provides senior housing, at-home services, physical rehabilitation and long-term care services, and senior housing development, and nursing home consulting. Ecumen is affiliated with the Evangelical Lutheran Church in America (ELCA). It writes about news and ideas that are shaping the future of aging at its Changing Aging blog.

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