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Economic Downturn Pits Saving Money Against Eating Healthy
Date:5/13/2009

Midwest Dairy Council launches 'Dairy Makes Sense' campaign to educate consumers about the cost-effective nutritional value of dairy foods

KANSAS CITY, Mo., May 13 /PRNewswire/ -- Consumers are shifting priorities when making grocery purchase decisions in the current economy, according to a new survey released by the Midwest Dairy Council. According to the April survey* of 1,002 people, more than half of consumers say price, not nutrition, is the most important factor when grocery shopping in this economic climate.

"This points to a need for more information about nutrient-rich foods, such as milk, cheese and yogurt, that deliver more bang for your buck than other options at the grocery store," says Stephanie Cundith, a registered dietitian with the Midwest Dairy Council. "Dollar for dollar, dairy is actually one of the most economical sources of nutrition."

New motivators in grocery shopping uncovered in this survey may point to a nutrition recession. Consumers say, by a margin of two to one, that shopping for discounted foods has increased in importance since the recession began. Some consumers are even choosing to reduce their purchases of basic, nutrient-rich foods, like dairy. More than one-third of respondents say they are buying less dairy products in general.

"Dairy makes sense when times are tough," says Cundith. "Milk, for example, packs nine essential nutrients at only 25 cents per glass. Consumers should purchase more nutrient-rich foods such as dairy, fruits, vegetables, whole grains and lean meats, and avoid empty-calorie foods that provide little or no nutrition at a high cost."

Eating nutrient-rich foods means getting the most vitamins, minerals and other nutrients per serving without empty calories. Cundith points out that as consumers cut costs, they should look for foods that provide value from both economic and nutritional perspectives, instead of just s
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SOURCE Midwest Dairy Council
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