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EcoFocus Study Identifies Opportunities for Companies to Target the New 21st Century Mom
Date:6/22/2010

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  • Keep it simple-- make it clear what the green feature is and state it upfront on packaging
  • Keep it positive-- consumers do not want to be "frightened" or 'bullied" into making green choices
  • Keep it consistent-- many have observed a disconnect with organic or eco-friendly products coming in non-recyclable or unfriendly packaging.

  • And, rest assured, they will make the change! Already, 90% of Moms in the EcoFocus survey at least sometimes consider environmental reasons when choosing the products they buy. And nearly half will change brands to make a more eco-friendly choice.

    For more information about the new EcoFocus report "Are You Ready for Eco-Mom?" or to schedule an interview with Ms. Gilbert or Ms. Harrison regarding the research findings, please contact Fran Lowe at 510-735-9871 (PST) or Sheryl Zapcic at 717-875-4545 (EST).

    About EcoFocus Worldwide
    EcoFocus Worldwide conducts consumer trend research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services. http://www.ecofocusworldwide.com.


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