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EcoFocus Study Identifies Opportunities for Companies to Target the New 21st Century Mom
Date:6/22/2010

The newly released EcoFocus Worldwide Report entitled "Are You Ready for Eco-Mom?" shows several new trends when marketing brands towards the 21st century mom including how being eco-friendly offers high level emotional benefits for moms. The report also identifies and defines next generation products and communications for EcoMoms.

(PRWEB) June 22, 2010 -- EcoFocus Worldwide has released a new report identifying a powerful new trend emerging, as parents are feeling that being eco-friendly is part of setting a good example for their children as well as leaving a legacy behind. According to the EcoFocus report, "Are You Ready for EcoMom?", nearly 2 in 3 American parents agree that “when my kids are grown, I want them to remember me as teaching them to be environmentally responsible”. A similar number agree it’s important "for my children to understand the impact they have on the environment based on the choices they make".

“Brands with or who want to build equity with moms around nurturing and responsibility themes have a powerful platform here,” recommends Linda Gilbert, CEO of EcoFocus. “It’s a new archetype that will define next generation products and communications,” says Gilbert.

The report shows that EcoMoms are more involved than others in example setting behavior, such as water conservation (turning off the water when brushing teeth or other activity) and energy savings (turning off lights when leaving a room). Already, 35% of EcoMoms are sending their children to school with waste-free lunches and snacks. Upon embarking on more eco-friendly behaviors, moms are finding unexpected health and quality of life benefits:

 

    Source: PRWeb
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