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Eco-Brands Lotus Moon and Plain Jane Beauty Partner with Toyota Green Initiative for 2013 CIAA Basketball Tournament

Alameda, CA (PRWEB) March 02, 2013

This year, Toyota Green Initiative is expanding its consumer experience to include the renowned green and sustainable personal care and cosmetics. The program will offer fans the opportunity to learn about several aspects of sustainability through on-site activities, displays and panel discussions. Lotus Moon and Plain Jane Beauty will host natural and organic skin care and makeup workshops at the Toyota Fan Experience during this year’s CIAA Tournament in Charlotte, N.C., Friday, March 1st through Sunday, March 3rd.

“The addition of Lotus Moon and Plain Jane Beauty gives an important dimension to the Toyota Green Initiative program,” said Lotus Moon and Plain Jane Beauty creator Lake Louise. “It will expose college students to healthier and more environmentally-friendly alternatives when it comes to beauty, grooming and physical well-being.”

During the workshops, Louise will provide a bevy of beauty advice and application tips as consumers enjoy complimentary all-natural beauty makeovers done by local cosmetology school students, an element of the brands’ community outreach.

“As a former high school teacher and university professor, I am thrilled with the opportunity to speak to college students about ways to take better care of themselves while at the same time, taking care of the environment around us,” said Louise.

Toyota Green Initiative is an environmental platform designed to educate and empower the African American community to live a greener and more sustainable life. To learn more about the Toyota Green Initiative, please visit

About Skin Mind Body Essentials:

Skin Mind Body (SMB) Essentials is a natural and organic skincare, cosmetics products company producing popular brands like Lotus Moon, Plain Jane Beauty, DetoxRx and SON to address the beauty, grooming and wellness needs of men and women. Founded in 2002; the company is run by Chief Eco-Beauty Officer (CEO) and founder Lake Louise. Combining her passion for sustainability and body wellness, these products are effective yet affordable, all while having minimal impact on the environment. To see what SMB Essentials can do for you and your skin, visit

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than two million vehicles in 2012. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information about Toyota, visit or


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