Navigation Links
Eastern Star Masonic Home Retains Stevens & Tate Marketing To Enhance Online Efforts For Senior Advertising
Date:4/10/2015

Lombard, Ill. (PRWEB) April 10, 2015

Eastern Star Masonic Home has retained Stevens & Tate Marketing to enhance its online presence and improve its senior advertising. The Boone, Iowa retirement community serves the aging population from Boone, Ames and surrounding areas.

Established in 1906, Eastern Star Masonic Home is the first senior living facility to be owned and operated by the Order of the Eastern Star. It has grown from a renovated mansion with 20 beds to a campus setting that offers a full range of continuing care services for more than 270 residents with duplex cottages, assisted living, residential care, a health center, and memory care all on-site.

Although Eastern Star Masonic Home had a senior living marketing plan in place, leadership knew they had to generate more qualified leads to maximize occupancy. To do so, they felt it was important to educate consumers on the benefits of its Residential Care Facility (RCF), which is an affordable living option for seniors who are interested in an assisted living facility.

To promote this unique selling proposition and increase inquiries, Eastern Star Masonic Home turned to Chicago advertising and marketing agency Stevens & Tate to leverage the power of the Internet.

“Stevens & Tate was brought onboard as a consultant because of their extensive knowledge in senior living marketing,” said Denny Bock, executive director at Eastern Star Masonic Home.

With experience reaching seniors and their adult children, Stevens & Tate recommended a strong digital program to complement the client’s current spend and provide a more balanced marketing mix.

“We took a comprehensive approach to the digital marketing, providing services for search engine optimization and education for long-term results along with AdWords for an immediate boost in website visibility,” said Dan Gartlan, president of the Chicago advertising and marketing firm.

Stevens & Tate implemented a geographically targeted search engine marketing plan that included online public relations as well as pay-per-click senior advertising and content enhancement on http://www.Iowaoeshome.com. The agency analyzed keywords used to search for Iowa senior living facilities and revised website copy to reflect those terms. Then it expanded the site’s content so it ranked higher in searches and added numerous conversion touch points to capture leads and grow Eastern Star Masonic Home’s database of potential residents.

Conversions tripled since starting the senior advertising program in January. Monthly website visits have tripled, as well, achieving the goal of increasing website traffic month over month and improving lead generation. Average cost per click for the pay-per-click ads has steadily decreased.

“It was essential we worked with professionals who understood both seniors and their adult children, and how their behaviors differed,” said Bock. “Stevens & Tate’s proficiency in website development and search engine marketing combined with the team’s expertise in senior living marketing made them an excellent fit for us.”

Stevens & Tate is a full-service Chicago advertising and marketing agency offering award-winning, on-strategy creative; integrated message development; Internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for its clients in the senior living, real estate, healthcare, food/grocery, business-to-business, retail, travel/tourism, and non-profit industries. To learn more about Stevens & Tate’s services or work, visit the company’s website at http://www.stevens-tate.com or call (630) 627-5200.

Read the full story at http://www.prweb.com/releases/2015/04/prweb12641683.htm.


'/>"/>
Source: PRWeb
Copyright©2015 Vocus, Inc.
All rights reserved

Related medicine news :

1. Eastern Star Masonic Home Installed New Wi-Fi System For Residents And Guests
2. Amada Senior Care Expands to Eastern North Carolina
3. Eastern Kentucky University Announces Emergency Medical Services Online Degree Programs
4. Largest Ice & Sports Complex in the Southeastern US Breaks Ground in Wesley Chapel and Announces Florida Hospital as Major Partner
5. Eastern Maine Medical Center Retains B. E. Smith to Recruit New SVP/CAO
6. Eastern Maine Medical Center Retains B. E. Smith to Recruit New SVP/COO
7. Synergy Research Group Joins Clinovo’s CRO Partnership Program, Extending Its Open Source EDC System ClinCapture to Russia and the Eastern Europe Region
8. Nova Southeastern University Designated a National Center of Academic Excellence in Information Assurance/Cybersecurity
9. Results of large-scale roll out of combination treatment for kala-azar in Eastern Africa
10. Rapid Increase in Middle Easterners Traveling to Turkey for Cosmetic Dentistry
11. Nova Southeastern University researcher receives a nearly $2 million grant
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/29/2017)... ... March 29, 2017 , ... Wells Pharmacy ... attending prescribers at the upcoming World Congress, in Hollywood Florida April 6-8, 2017. ... recognized as the visionary leader in the training of physicians, scientists, and members ...
(Date:3/29/2017)... ... March 29, 2017 , ... ... insight into the challenges employers face in trying to balance both short-term and ... benefits programs? Adding to the growing complexity, companies are finding that the ...
(Date:3/29/2017)... (PRWEB) , ... March 29, ... ... Manufacturer Alliance (GRMA) is growing as it continues developing an ANSI-approved, consensus-based ... industry. The organization, which plans to publish the first ANSI-approved GMP standard ...
(Date:3/29/2017)... ... March 29, 2017 , ... Curio Wellness , a ... the finalization of the company’s executive management team with prominent executives from both inside ... Curio Wellness’ Chief Operating Officer, Ted Dumbauld , who has more than twenty ...
(Date:3/29/2017)... ... March 29, 2017 , ... The assembly of synthetic DNA ... many repetitive steps and often scientists require many different versions of DNA. Therefore, ... results in a lower error rate and cost saving for reagents and consumables. ...
Breaking Medicine News(10 mins):
(Date:3/29/2017)... , March 29, 2017 Avelas Biosciences, Inc., a ... diagnosis through treatment, today announced that Carmine N. Stengone , ... company at the Needham & Company 16 th Annual Healthcare ... a.m. PDT) at the Westin Grand Central Hotel in ... ...
(Date:3/29/2017)... 2017 Research and Markets has announced the addition ... Centers & Forecast" report to their offering. ... Proton Therapy Market in Italy ... in 2016. There are currently three proton therapy centers in ... patients. In Italy , the first patients were treated ...
(Date:3/29/2017)... , Mar. 29, 2017 Research and Markets has ... Policy, Patients Treated at Proton Therapy Centers & Forecast" report to ... The South ... its current market size in 2016. The Untapped Proton Therapy Market for ... Billion USD in 2016. Proton Therapy plays an important ...
Breaking Medicine Technology: