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Easter Seals & Friendly's Announce New focus for 28-Year Fundraising Campaign
Date:1/14/2009

CHICAGO, Jan. 14 /PRNewswire-USNewswire/ -- Celebrating 'Cones for Kids' 28th year, Friendly Ice Cream Corporation has launched its annual Valentine's Day fundraiser to benefit local Easter Seals Camp programs. The 2009 campaign goal to raise more than $1 million will benefit approximately 28 Easter Seals Camp Friendly's Program locations.

Since 1981, 'Cones for Kids' has been a winter tradition up-and-down the East Coast. Each year, employees across the restaurant chain help change the lives of thousands of children with disabilities through their efforts -- raising $25.2 million to date; more than $619,000 in 2008 alone.

Friendly's provides restaurant guests with 5 Valentine's Day cards, redeemable for free Friendly's Kid Cones plus a $5 off a $25 purchase coupon for parents. The campaign runs through February 13, 2009.

Even on the Coldest Days, an Ice Cream Cone Can Warm the Heart

"Kids and families know that it's never too cold outside to go for an ice cream cone. Servers make sure that every guest has a chance to give," says Kevin McNamara, Vice President, Operations Support Services, Friendly Ice Cream Corporation. "'Cone's for Kids' is good for business and we know that our contributions to Easter Seals make it possible for children with disabilities to have a great summer camp experience."

Funds raised will support Easter Seals Camp Friendly's programs essential to building a sense of independence and accomplishment. Camp provides an opportunity for kids with disabilities to be included in regular camp activities like, boating and canoeing, swimming, archery, ropes courses, horseback riding, hiking, basketball and fishing.

"Friendly's employees are dedicated to making this campaign a continued success, doing everything they can to engage restaurant guests and local communities in our cause," said James E. Williams, Jr., president and chief e
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SOURCE Easter Seals
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