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Easily embarrassed? Study finds people will trust you more
Date:9/28/2011

If tripping in public or mistaking an overweight woman for a mother-to-be leaves you red-faced, don't feel bad. A new study from the University of California, Berkeley, suggests that people who are easily embarrassed are also more trustworthy, and more generous.

In short, embarrassment can be a good thing.

"Embarrassment is one emotional signature of a person to whom you can entrust valuable resources. It's part of the social glue that fosters trust and cooperation in everyday life," said UC Berkeley social psychologist Robb Willer, a coauthor of the study published in this month's online issue of the Journal of Personality and Social Psychology.

Not only are the UC Berkeley findings useful for people seeking cooperative and reliable team members and business partners, but they also make for helpful dating advice. Subjects who were more easily embarrassed reported higher levels of monogamy, according to the study.

"Moderate levels of embarrassment are signs of virtue," said Matthew Feinberg, a doctoral student in psychology at UC Berkeley and lead author of the paper. "Our data suggests embarrassment is a good thing, not something you should fight." The paper's third author is UC Berkeley psychologist Dacher Keltner, an expert on pro-social emotions.

Researchers point out that the moderate type of embarrassment they examined should not be confused with debilitating social anxiety or with "shame," which is associated in the psychology literature with such moral transgressions as being caught cheating.

While the most typical gesture of embarrassment is a downward gaze to one side while partially covering the face and either smirking or grimacing, a person who feels shame, as distinguished from embarrassment, will typically cover the whole face, Feinberg said.

The results were gleaned from a series of experiments that used video testimonials, economic trust games and surveys to gauge the rela
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Contact: Yasmin Anwar
yanwar@berkeley.edu
510-643-7944
University of California - Berkeley
Source:Eurekalert

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