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EarthKind® Announces “A World of Protection” Initiative

Coinciding with the 50th Anniversary of Earth Day and the 20th anniversary of EarthKind’s incorporation, April 22nd now also marks the launch of the plant-based, poison-free pest prevention brand’s “A World of Protection” initiative. “When I founded EarthKind® during Earth Week of 2000, I had a goal of both protecting my family’s farm equipment and property from pest damage, but also protecting the environment and pests from damage caused by humans. For the past 20 years, we’ve been educating on how to preserve nature’s delicate ecosystems, prevent pest problems before they start, and protect property from pest damage. Now, I’m thrilled to be raising the bar for the next 20 years by bolstering our educational efforts through A World of Protection,” says Kari Warberg Block, CEO/Founder of EarthKind®.

The A World of Protection initiative will focus on three key educational components for consumers: nontoxic living, pest behavior, and co-existing with nature. These three keys empower people to be proactive in protecting their homes, families, and environmental ecosystems without harmful chemicals. The CDC reported Monday a 20% increase in U.S. poison center calls from the past three months due to an increase in Americans suffering from potentially toxic exposure to chemicals in household products. Warberg Block says this underscores the need for a critical shift as the effects of COVID-19 on home living and nature are unveiled.

“Never before have we spent so much time at home, and it’s shifting our thinking and strengthening our core values. Many of us have seen that nature is resilient, and we need it more than it needs us. The environment is healing itself, and we must learn to coexist with nature, in a way that benefits all,” she notes. “But on the inside, throughout this pandemic our homes have become our sanctuary, our safe haven, much like nature’s sanctuary is outdoors. I believe a world of protection starts in the home, and the last thing any of us want or need is harmful chemicals that may threaten our safety,” states Warberg Block.

EarthKind® has always stood as an example of environmental and sustainable excellence. Warberg Block is using this time to get the brand closer to those goals, “I’m proud to say that we’ve now achieved one of our biggest goals – becoming 100% carbon neutral” she announces.

The botanical ingredients used in EarthKind® products are sourced from local American regenerative farms. Finding a like-minded partner to offset Earthkind’s remaining 2% of carbon emissions made sense. Nori, a company that specializes in facilitating carbon recapture through regenerative agriculture, connected EarthKind® with Harborview Farms and the goal was achieved. Supporting Nori’s mission to reverse climate change through removing excess carbon dioxide from the atmosphere aligns with EarthKind’s mission, and is the perfect beginning for the World of Protection initiative.

EarthKind® is a brand with a no harm approach that puts safety, health and peace of mind first. “Every animal, plant and insect in nature has its specific role to play, and in our homes, we strive to create our idea of a balanced and harmonious ecosystem. We have kids, pets, and lifestyles to consider. We believe that every small step at home, work and play counts towards a kinder, safer, harmonious and healthier world. But perhaps more importantly, when we help nature help itself, we protect our ecosystem.”

To kick off the new World of Protection initiative, Warberg Block will be hosting a “World of Protection” Facebook Live chat from her home to yours every Friday at 3:00pm EDT on her ‘Face to Face with Kari’ page. Here, all are welcome to ask Kari pest prevention questions and anything consumers may want to know about achieving a non-toxic home. Warberg Block will also be publishing a book this Fall for college-aged students, focusing on recruiting young entrepreneurs to build profitable businesses around the world that work in harmony with nature, another sector under her umbrella of “A World of Protection.”

“We are all in this together. Our world will not change for the better unless we all participate in that change, and change begins at home...a toxin-free home.”

Media interested in receiving additional information or speaking with CEO/Founder of EarthKind, Kari Warberg Block, please contact Sara White at or 914.621.1323.

About EarthKind®
Founded by leading pest prevention expert Kari Warberg Block, EarthKind® is a pioneer in natural prevention for families and households everywhere. EarthKind is a pest prevention brand that manufactures naturally powerful and effective pest solutions that keep pests away, without killing or poisoning them. EarthKind® products are primarily sourced from American farms and designed by inventive artists, scientists and engineers who care about the earth. EarthKind® products are made in the USA and the company provides handicapped individuals with meaningful employment. Kari was awarded the 2019 GMDC Retail Champions of Change award for her role as an inspirational industry retail leader, and was named to the EY Entrepreneurial Winning Woman Class of 2012, 2013 ND SBA Small Business Person of the Year and National Second Runner Up. Her latest product line, Stay Away® was the winner of the 2015 NEXTY People's Choice Award for Best New Product of the Year. Learn more at and on social media:
Instagram: @earthkindinc

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